In re BLYTH & ASSOCIATES

UNITED STATES OF AMERICA 
 Before the 
 SECURITIES AND EXCHANGE COMMISSION 
 
INVESTMENT ADVISERS ACT OF 1940 
Release No. 5141 / March 11, 2019 
 
ADMINISTRATIVE PROCEEDING 
File No. 3-19044 
 
 
In the Matter of 
 
BLYTH & ASSOCIATES, 
INC., 
 
Respondent. 
 
ORDER INSTITUTING ADMINISTRATIVE 
AND CEASE-AND-DESIST PROCEEDINGS, 
PURSUANT TO SECTIONS 203(e) AND 
203(k) OF THE INVESTMENT ADVISERS 
ACT OF 1940, MAKING FINDINGS, AND 
IMPOSING REMEDIAL SANCTIONS AND A 
CEASE-AND-DESIST ORDER  
 
I. 
 The Securities and Exchange Commission (“Commission”) deems it appropriate and in the 
public interest that public administrative and cease-and-desist proceedings be, and hereby are, 
instituted pursuant to Sections 203(e) and 203(k) of the Investment Advisers Act of 1940 
(“Advisers Act”) against Blyth & Associates, Inc. (“Respondent”).   
II. 
 In anticipation of the institution of these proceedings, Respondent has submitted an Offer 
of Settlement (the “Offer”), which the Commission has determined to accept.  Solely for the 
purpose of these proceedings and any other proceedings brought by or on behalf of the 
Commission, or to which the Commission is a party, and without admitting or denying the findings 
herein, except as to the Commission’s jurisdiction over it and the subject matter of these 
proceedings, which are admitted, Respondent consents to the entry of this Order Instituting 
Administrative and Cease-and-Desist Proceedings, Pursuant to Sections 203(e) and 203(k) of the 
Investment Advisers Act of 1940, Making Findings, and Imposing Remedial Sanctions and a 
Cease-and-Desist Order (“Order”), as set forth below. 
III. 
 On the basis of this Order and Respondent’s Offer, the Commission finds
1
 that:  
                                                 
1
  The findings herein are made pursuant to Respondent’s Offer of Settlement and are not binding on any 
other person or entity in this or any other proceeding.  

 
 
2 
Summary 
1. These proceedings arise out of breaches of fiduciary duty and inadequate disclosures 
by registered investment adviser Blyth & Associates, Inc. in connection with its mutual fund share 
class selection practices and the fees its associated persons received pursuant to Rule 12b-1 under 
the Investment Company Act of 1940 (“12b-1 fees”).  At times during the period January 1, 2014 to 
December 31, 2016 (the “Relevant Period”), Respondent purchased, recommended, or held for 
advisory clients mutual fund share classes that charged 12b-1 fees instead of lower-cost share 
classes of the same funds for which the clients were eligible.  Respondent’s associated persons 
received 12b-1 fees in connection with these investments.  Respondent failed to disclose in its Form 
ADV or otherwise the conflicts of interest related to (a) its receipt of 12b-1 fees, and/or (b) its 
selection of mutual fund share classes that pay such fees.  During the Relevant Period, Respondent’s 
associated persons received 12b-1 fees for advising clients to invest in or hold such mutual fund 
share classes.   
2. Respondent self-reported to the Commission the violations discussed in this Order 
pursuant to the Division of Enforcement’s (the “Division”) Share Class Selection Disclosure 
Initiative (“SCSD Initiative”).
2
  Accordingly, this Order and Respondent’s Offer are based on the 
information self-reported by Respondent. 
Respondent 
3. Respondent Blyth & Associates, Inc., incorporated in Illinois and headquartered in 
Chicago, Illinois, has been registered with the Commission as an investment adviser since April 
2017.  In its Form ADV filed March 30, 2018 Respondent reported regulatory assets under 
management of approximately $177 million.   
Mutual Fund Share Class Selection 
4. Mutual funds typically offer investors different types of shares or “share classes.” 
Each share class represents an interest in the same portfolio of securities with the same investment 
objective.  The primary difference among the share classes is the fee structure. 
5. For example, some mutual fund share classes charge 12b-1 fees to cover fund 
distribution and sometimes shareholder service expenses.  These recurring fees, which are included 
in a mutual fund’s total annual fund operating expenses, vary by share class, but typically range 
from 25 to 100 basis points.  They are deducted from the mutual fund’s assets on an ongoing basis 
and paid to the fund’s distributor or principal underwriter, which generally remits the 12b-1 fees to 
the broker-dealer that distributed or sold the shares.   
                                                 
2
  See Div. of Enforcement, U.S. Sec. & Exch. Comm’n, Share Class Selection Disclosure Initiative, 
https://www.sec.gov/enforce/announcement/scsd-initiative (last modified Feb. 12, 2018). 

 
 
3 
6. Many mutual funds also offer share classes that do not charge 12b-1 fees (e.g., 
“Institutional Class” or “Class I” shares (collectively, “Class I shares”)).
3
  An investor who holds 
Class I shares of a mutual fund will usually pay lower total annual fund operating expenses over 
time – and thus will almost always earn higher returns – than one who holds a share class of the 
same fund that charges 12b-1 fees.  Therefore, if a mutual fund offers a Class I share, and an 
investor is eligible to own it, it is often, though not always, better for the investor to purchase or 
hold the Class I share.  
7. During the Relevant Period, Respondent advised clients to purchase or hold
4
 mutual 
fund share classes that charged 12b-1 fees when lower-cost share classes of those same funds were 
available to those clients.  Respondent’s associated persons received 12b-1 fees that they would not 
have collected had those clients been invested in the available lower-cost share classes. 
Inadequate Disclosures Concerning Mutual Fund Investments  
8. As an investment adviser, Respondent was obligated to disclose all material facts to 
its clients, including any conflicts of interest between itself and/or its associated persons and its 
clients that could affect the advisory relationship and how those conflicts could impact advice the 
Respondent provided its clients.  Relevant to the issue herein, Respondent was required to give its 
clients sufficient information so that they could understand the conflicts of interest of the 
Respondent’s associated persons concerning their advice about investing in the different classes of 
mutual funds and have a basis on which they could consent to or reject such conflicted 
transactions. 
9.  At times during the Relevant Period, Respondent did not disclose adequately to its 
clients either in its Forms ADV or otherwise its associated persons’ conflicts of interest related to 
(a) their receipt of 12b-1 fees, and/or (b) their selection of mutual fund share classes that pay such 
fees.  
Violations 
10. As a result of the conduct described above, Respondent willfully
5
 violated Section 
206(2) of the Advisers Act, which makes it unlawful for any investment adviser, directly or 
indirectly, to “engage in any transaction, practice or course of business which operates as a fraud or 
deceit upon any client or prospective client.”  Scienter is not required to establish a violation of 
                                                 
3
  Share classes that do not charge 12b-1 fees also go by a variety of other names in the mutual fund industry, 
such as “Class F2,” “Class Y” and “Class Z” shares.  As used in this Order, the term “Class I shares” refers 
generically to share classes that do not charge 12b-1 fees.   
4
  In many cases, mutual funds permit certain advisory clients who hold shares in classes charging 12b-1 fees 
to convert those shares to Class I shares without cost or tax consequences to the client.  
5
  A willful violation of the securities laws means merely “‘that the person charged with the duty knows what 
he is doing.’”  Wonsover v. SEC, 205 F.3d 408, 414 (D.C. Cir. 2000) (quoting Hughes v. SEC, 174 F.2d 969, 977 
(D.C. Cir. 1949)).  There is no requirement that the actor “‘also be aware that he is violating one of the Rules or 
Acts.’”  Id. (quoting Gearhart & Otis, Inc. v. SEC, 348 F.2d 798, 803 (D.C. Cir. 1965)). 

 
 
4 
Section 206(2), but rather may rest on a finding of negligence.  SEC v. Steadman, 967 F.2d 636, 
643 n.5 (D.C. Cir. 1992) (citing SEC v. Capital Gains Research Bureau, Inc., 375 U.S. 180,194-95 
(1963)). 
11. As a result of the conduct described above, Respondent willfully violated Section 
207 of the Advisers Act, which makes it “unlawful for any person willfully to make any untrue 
statement of a material fact in any registration application or report filed with the Commission . . . 
or willfully to omit to state in any such application or report any material fact which is required to 
be stated therein.” 
Self-Reporting 
12. In determining to accept Respondent’s offer, the Commission considered that 
Respondent self-reported its conduct to the Commission pursuant to the SCSD Initiative.  In 
addition, the Commission acknowledges that Respondent has certified to the Commission staff that 
it has completed the undertakings identified in paragraphs 13.a, 13.b, and 13.c below. 
Undertakings 
13. Respondent has undertaken to: 
a. Within 30 days of the entry of this Order, review and correct as necessary 
all relevant disclosure documents concerning mutual fund share class selection and 
12b-1 fees. 
b. Within 30 days of the entry of this Order, evaluate whether existing clients 
should be moved to a lower-cost share class and move clients as necessary. 
c. Within 30 days of the entry of this Order, evaluate, update (if necessary), 
and review for the effectiveness of their implementation, Respondent’s policies and 
procedures so that they are reasonably designed to prevent violations of the 
Advisers Act in connection with disclosures regarding mutual fund share class 
selection. 
d. Within 30 days of the entry of this Order, notify affected investors (i.e., 
those former and current clients who, during the Relevant Period of inadequate 
disclosure, purchased or held 12b-1 fee paying share class mutual funds when a 
lower-cost share class of the same fund was available to the client) (hereinafter, 
“affected investors”) of the settlement terms of this Order in a clear and 
conspicuous fashion. 
e. Within 40 days of the entry of this Order, certify, in writing, compliance 
with the undertaking(s) ordered pursuant to Section IV.E., below.  The 
certification shall identify the undertaking(s), provide written evidence of 
compliance in the form of a narrative, and be supported by exhibits sufficient to 

 
 
5 
demonstrate compliance.  The certification and supporting material shall be 
submitted to Paul Montoya, Assistant Regional Director, Asset Management Unit, 
Chicago Regional Office, Securities and Exchange Commission, 175 W. Jackson 
Blvd., Suite 1450, Chicago, IL, 60604 or such other address as the Commission 
staff may provide, with a copy to the Office of Chief Counsel of the Division of 
Enforcement, Securities and Exchange Commission, 100 F. Street, NE, 
Washington, DC 20549. 
f. For good cause shown, the Commission staff may extend any of the 
procedural dates relating to these undertakings.  Deadlines for procedural dates 
shall be counted in calendar days, except that if the last day falls on a weekend or 
federal holiday, the next business day shall be considered the last day. 
IV. 
 In view of the foregoing, the Commission deems it appropriate, and in the public interest to 
impose the sanctions agreed to in Respondent’s Offer. 
 Accordingly, pursuant to Sections 203(e) and 203(k) of the Advisers Act, it is hereby 
ORDERED that: 
 A. Respondent shall cease and desist from committing or causing any violations and 
any future violations of Sections 206(2) and 207 of the Advisers Act. 
B. Respondent is censured.   
C. Respondent shall pay disgorgement and prejudgment interest to affected investors, 
totaling $103,071.66 as follows: 
(i.) Respondent shall pay disgorgement of $93,951.58 and prejudgment interest 
of $9,120.08, consistent with the provisions of this Subsection C and subject to the 
offset provisions of Subsection C.(vii) below. 
(ii.) Within ten (10) days of the entry of this Order, Respondent shall deposit the 
full amount of the disgorgement and prejudgment interest (the “Distribution 
Fund”), less monies already distributed to investors, into an escrow account at a 
financial institution not unacceptable to the Commission staff and Respondent shall 
provide evidence of such deposit in a form acceptable to the Commission staff.  If 
timely deposit is not made, additional interest shall accrue pursuant to SEC Rule of 
Practice 600 [17 C.F.R. § 201.600]. 
(iii.) Respondent shall be responsible for administering the Distribution Fund and 
may hire a professional acceptable to the Commission, at its own cost, to assist it in 
the administration of the distribution.  The costs and expenses of administering the 

 
 
6 
Distribution Fund, including any such professional services, shall be borne by 
Respondent and shall not be paid out of the Distribution Fund.   
(iv.) Respondent shall distribute the amount of the Distribution Fund to each 
affected investor an amount representing: (a) the 12b-1 fees attributable to the 
affected investor during the Relevant Period; and (b) reasonable interest paid on 
such fees,
6
 pursuant to a disbursement calculation (the “Calculation”) that will be 
submitted to, reviewed, and approved by the Commission staff in accordance with 
this Subsection C.  The Calculation shall be subject to a de minimis threshold.  No 
portion of the Distribution Fund shall be paid to any affected investor account in 
which Respondent or its past or present officers or directors have a financial 
interest. 
(v.) Respondent shall, within ninety (90) days of the entry of this Order, submit a 
Calculation to the Commission staff for review and approval.  Respondent shall also 
provide to the Commission staff such additional information and supporting 
documentation as the Commission staff may request for the purpose of its review.  
In the event of one or more objections by the Commission staff to Respondent’s 
proposed Calculation or any of its information or supporting documentation, 
Respondent shall submit a revised Calculation for the review and approval of the 
Commission staff or additional information or supporting documentation within ten 
(10) days of the date that Respondent is notified of the objection.  The revised 
Calculation shall be subject to all of the provisions of this Subsection C.   
(vi.) Respondent shall, within thirty (30) days of the written approval of the 
Calculation by the Commission staff, submit a payment file (the “Payment File”) for 
review and acceptance by the Commission staff demonstrating the application of the 
methodology to each affected investor.  The Payment File should identify, at a 
minimum: (1) the name of each affected investor, (2) the exact amount of the 
payment to be made from the Distribution Fund to each affected investor, and (3) the 
application of a de minimis threshold. 
 
(vii.) Respondent shall disburse all amounts payable to affected investors within 
90 days of the date the Commission staff accepts the Payment File unless such time 
period is extended as provided in Paragraph (x.) of this Subsection C.  The amount 
Respondent pays to affected investors on or after February 12, 2018, up until the 
lapse of 90 days following the date of staff’s acceptance of the Payment File for 
12b-1 fees the Respondent received during the Relevant Period, will dollar for 
dollar offset the disgorgement payable to the Commission pursuant to this 
Subsection C, subject to approval by Commission staff.  If, after Respondent’s 
reasonable efforts to distribute the Distribution Fund pursuant to the approved 
                                                 
6
  Reasonable interest will be calculated at the Short-Term Applicable Federal Rate plus three percent (3%), 
compounded quarterly from the end of the year when Respondent’s associated persons received the 12b-1 fees to the 
date the Respondent completed its self-report pursuant to the SCSD Initiative. 

 
 
7 
Payment File, Respondent is unable to distribute any portion of the Distribution 
Fund for good cause, including factors beyond Respondent’s control, Respondent 
shall transfer any such undistributed funds to the Commission for transmittal to the 
United States Treasury in accordance with Section 21F(g)(3) of the Securities 
Exchange Act of 1934 when the distribution of the funds is complete and before the 
final accounting provided for in Paragraph (ix.) below is submitted to Commission 
staff.  Any such payment shall be made in accordance with Paragraph (xi.) below.  
 
(viii.) A Distribution Fund is a Qualified Settlement Fund (“QSF”) under Section 
468B(g) of the Internal Revenue Code (“IRC”), 26 U.S.C. §§1.468B.1-1.468B.5.   
Respondent agrees to be responsible for all tax compliance responsibilities 
associated with distribution of the Distribution Fund, including but not limited to 
tax obligations resulting from the Distribution Fund’s status as a QSF and the 
Foreign Account Tax Compliance Act (“FATCA”), and may retain any 
professional services necessary. The costs and expenses of any such professional 
services shall be borne by Respondent and shall not be paid by the Distribution 
Fund.  
(ix.) Within 150 days after Respondent completes the distribution of all amounts 
payable to the affected investors, Respondent shall submit to the Commission staff 
a final accounting and certification of the disposition of the Distribution Fund for 
Commission approval.  The final accounting shall be in a format to be provided by 
the Commission staff. The final accounting and certification shall include: (1) the 
amount paid to each affected investor, with reasonable interest; (2) the date of each 
payment; (3) the check number or other identifier of money transferred to each 
affected investor; (4) the amount of any returned payment and the date received; (5) 
a description of any effort to locate an affected investor whose payment was 
returned or to whom payment was not made for any reason; (6) the total amount, if 
any, to be forwarded to the Commission for transfer to the United States Treasury; 
and (7) an affirmation that Respondent has made payments from the Distribution 
Fund to affected investors in accordance with the Payment File approved by the 
Commission staff.  Respondent shall submit the final accounting and certification, 
together with proof and supporting documentation of such payment in a form 
acceptable to Commission staff, under a cover letter that identifies Blyth & 
Associates, Inc.  as the Respondent in these proceedings and the file number of 
these proceedings to Paul Montoya, Assistant Regional Director, Asset 
Management Unit, Chicago Regional Office, Securities and Exchange Commission, 
175 W. Jackson Blvd., Suite 1450, Chicago, IL, 60604, or such other address as the 
Commission staff may provide.  Any and all supporting documentation for the 
accounting and certification shall be provided to the Commission staff upon 
request, and Respondent shall cooperate with any additional requests by the 
Commission staff in connection with the accounting and certification. 
 

 
 
8 
(x.) The Commission staff may extend any of the procedural dates set forth in 
Paragraphs (ii.) through (ix.) of this Subsection C for good cause shown. Deadlines 
for dates relating to the Distribution Fund shall be counted in calendar days, except 
if the last day falls on a weekend or federal holiday, the next business day shall be 
considered the last day.  
(xi.) Respondent’s transfer of any undistributed funds to the Commission for 
transmittal to the United States Treasury must be made in one of the following 
ways: 
(a) Respondent may transmit payment electronically to the Commission, which 
will provide detailed ACH transfer/Fedwire instructions upon request;  
 
(b) Respondent may make direct payment from a bank account via Pay.gov 
through the SEC website at http://www.sec.gov/about/offices/ofm.htm; or  
 
(c) Respondent may pay by certified check, bank cashier’s check, or United 
States postal money order, made payable to the Securities and Exchange 
Commission and hand-delivered or mailed to:  
 
Enterprise Services Center 
Accounts Receivable Branch 
HQ Bldg., Room 181, AMZ-341 
6500 South MacArthur Boulevard 
Oklahoma City, OK 73169 
 
Payments by check or money order must be accompanied by a cover letter 
identifying Respondent as a Respondent in these proceedings, and the file number 
of these proceedings; a copy of the cover letter and check or money order must be 
sent to Paul Montoya, Assistant Regional Director, Asset Management Unit, 
Chicago Regional Office, Securities and Exchange Commission, 175 W. Jackson 
Blvd., Suite 1450, Chicago, IL, 60604, or such other address as the Commission 
staff may provide. 
D. Respondent acknowledges that the Commission is not imposing a civil penalty 
based upon Respondent’s self-report in the SCSD Initiative.  If at any time following the entry of 
this Order, the Division obtains information indicating that Respondent knowingly provided 
materially false or misleading information or materials to the Commission, or in a related 
proceeding, the Division may, at its sole discretion and with prior notice to the Respondent, 
petition the Commission to reopen this matter and seek an order directing that the Respondent pay 
a civil money penalty.  Respondent may contest by way of defense in any resulting administrative 
proceeding whether it knowingly provided materially false or misleading information, but may not: 
(1) contest the findings in this Order; or (2) assert any defense to liability or remedy, including, but 
not limited to, any statute of limitations defense. 

 
 
9 
 E. Respondent shall comply with the undertakings enumerated in Section III, 
paragraphs 13.d and 13.e above. 
 By the Commission. 
 
 
 
       Vanessa A. Countryman 
       Acting Secretary 
 
 
 

UNITED STATES OF AMERICA 

 Before the 

 SECURITIES AND EXCHANGE COMMISSION 

 

INVESTMENT ADVISERS ACT OF 1940 

Release No. 5141 / March 11, 2019 

 

ADMINISTRATIVE PROCEEDING 

File No. 3-19044 

 

 

In the Matter of 

 

BLYTH & ASSOCIATES, 

INC., 

 

Respondent. 

 

ORDER INSTITUTING ADMINISTRATIVE 

AND CEASE-AND-DESIST PROCEEDINGS, 

PURSUANT TO SECTIONS 203(e) AND 

203(k) OF THE INVESTMENT ADVISERS 

ACT OF 1940, MAKING FINDINGS, AND 

IMPOSING REMEDIAL SANCTIONS AND A 

CEASE-AND-DESIST ORDER  

 

I. 

 The Securities and Exchange Commission (“Commission”) deems it appropriate and in the 

public interest that public administrative and cease-and-desist proceedings be, and hereby are, 

instituted pursuant to Sections 203(e) and 203(k) of the Investment Advisers Act of 1940 

(“Advisers Act”) against Blyth & Associates, Inc. (“Respondent”).   

II. 

 In anticipation of the institution of these proceedings, Respondent has submitted an Offer 

of Settlement (the “Offer”), which the Commission has determined to accept.  Solely for the 

purpose of these proceedings and any other proceedings brought by or on behalf of the 

Commission, or to which the Commission is a party, and without admitting or denying the findings 

herein, except as to the Commission’s jurisdiction over it and the subject matter of these 

proceedings, which are admitted, Respondent consents to the entry of this Order Instituting 

Administrative and Cease-and-Desist Proceedings, Pursuant to Sections 203(e) and 203(k) of the 

Investment Advisers Act of 1940, Making Findings, and Imposing Remedial Sanctions and a 

Cease-and-Desist Order (“Order”), as set forth below. 

III. 

 On the basis of this Order and Respondent’s Offer, the Commission finds1 that:  

                                                 
1
  The findings herein are made pursuant to Respondent’s Offer of Settlement and are not binding on any 

other person or entity in this or any other proceeding.  



 

 

2 

Summary 

1. These proceedings arise out of breaches of fiduciary duty and inadequate disclosures 

by registered investment adviser Blyth & Associates, Inc. in connection with its mutual fund share 

class selection practices and the fees its associated persons received pursuant to Rule 12b-1 under 

the Investment Company Act of 1940 (“12b-1 fees”).  At times during the period January 1, 2014 to 

December 31, 2016 (the “Relevant Period”), Respondent purchased, recommended, or held for 

advisory clients mutual fund share classes that charged 12b-1 fees instead of lower-cost share 

classes of the same funds for which the clients were eligible.  Respondent’s associated persons 

received 12b-1 fees in connection with these investments.  Respondent failed to disclose in its Form 

ADV or otherwise the conflicts of interest related to (a) its receipt of 12b-1 fees, and/or (b) its 

selection of mutual fund share classes that pay such fees.  During the Relevant Period, Respondent’s 

associated persons received 12b-1 fees for advising clients to invest in or hold such mutual fund 

share classes.   

2. Respondent self-reported to the Commission the violations discussed in this Order 

pursuant to the Division of Enforcement’s (the “Division”) Share Class Selection Disclosure 

Initiative (“SCSD Initiative”).2  Accordingly, this Order and Respondent’s Offer are based on the 

information self-reported by Respondent. 

Respondent 

3. Respondent Blyth & Associates, Inc., incorporated in Illinois and headquartered in 

Chicago, Illinois, has been registered with the Commission as an investment adviser since April 

2017.  In its Form ADV filed March 30, 2018 Respondent reported regulatory assets under 

management of approximately $177 million.   

Mutual Fund Share Class Selection 

4. Mutual funds typically offer investors different types of shares or “share classes.” 

Each share class represents an interest in the same portfolio of securities with the same investment 

objective.  The primary difference among the share classes is the fee structure. 

5. For example, some mutual fund share classes charge 12b-1 fees to cover fund 

distribution and sometimes shareholder service expenses.  These recurring fees, which are included 

in a mutual fund’s total annual fund operating expenses, vary by share class, but typically range 

from 25 to 100 basis points.  They are deducted from the mutual fund’s assets on an ongoing basis 

and paid to the fund’s distributor or principal underwriter, which generally remits the 12b-1 fees to 

the broker-dealer that distributed or sold the shares.   

                                                 
2
  See Div. of Enforcement, U.S. Sec. & Exch. Comm’n, Share Class Selection Disclosure Initiative, 

https://www.sec.gov/enforce/announcement/scsd-initiative (last modified Feb. 12, 2018). 



 

 

3 

6. Many mutual funds also offer share classes that do not charge 12b-1 fees (e.g., 

“Institutional Class” or “Class I” shares (collectively, “Class I shares”)).3  An investor who holds 

Class I shares of a mutual fund will usually pay lower total annual fund operating expenses over 

time – and thus will almost always earn higher returns – than one who holds a share class of the 

same fund that charges 12b-1 fees.  Therefore, if a mutual fund offers a Class I share, and an 

investor is eligible to own it, it is often, though not always, better for the investor to purchase or 

hold the Class I share.  

7. During the Relevant Period, Respondent advised clients to purchase or hold4 mutual 

fund share classes that charged 12b-1 fees when lower-cost share classes of those same funds were 

available to those clients.  Respondent’s associated persons received 12b-1 fees that they would not 

have collected had those clients been invested in the available lower-cost share classes. 

Inadequate Disclosures Concerning Mutual Fund Investments  

8. As an investment adviser, Respondent was obligated to disclose all material facts to 

its clients, including any conflicts of interest between itself and/or its associated persons and its 

clients that could affect the advisory relationship and how those conflicts could impact advice the 

Respondent provided its clients.  Relevant to the issue herein, Respondent was required to give its 

clients sufficient information so that they could understand the conflicts of interest of the 

Respondent’s associated persons concerning their advice about investing in the different classes of 

mutual funds and have a basis on which they could consent to or reject such conflicted 

transactions. 

9.  At times during the Relevant Period, Respondent did not disclose adequately to its 

clients either in its Forms ADV or otherwise its associated persons’ conflicts of interest related to 

(a) their receipt of 12b-1 fees, and/or (b) their selection of mutual fund share classes that pay such 

fees.  

Violations 

10. As a result of the conduct described above, Respondent willfully5 violated Section 

206(2) of the Advisers Act, which makes it unlawful for any investment adviser, directly or 

indirectly, to “engage in any transaction, practice or course of business which operates as a fraud or 

deceit upon any client or prospective client.”  Scienter is not required to establish a violation of 

                                                 
3
  Share classes that do not charge 12b-1 fees also go by a variety of other names in the mutual fund industry, 

such as “Class F2,” “Class Y” and “Class Z” shares.  As used in this Order, the term “Class I shares” refers 

generically to share classes that do not charge 12b-1 fees.   

4
  In many cases, mutual funds permit certain advisory clients who hold shares in classes charging 12b-1 fees 

to convert those shares to Class I shares without cost or tax consequences to the client.  

5
  A willful violation of the securities laws means merely “‘that the person charged with the duty knows what 

he is doing.’”  Wonsover v. SEC, 205 F.3d 408, 414 (D.C. Cir. 2000) (quoting Hughes v. SEC, 174 F.2d 969, 977 

(D.C. Cir. 1949)).  There is no requirement that the actor “‘also be aware that he is violating one of the Rules or 

Acts.’”  Id. (quoting Gearhart & Otis, Inc. v. SEC, 348 F.2d 798, 803 (D.C. Cir. 1965)). 



 

 

4 

Section 206(2), but rather may rest on a finding of negligence.  SEC v. Steadman, 967 F.2d 636, 

643 n.5 (D.C. Cir. 1992) (citing SEC v. Capital Gains Research Bureau, Inc., 375 U.S. 180,194-95 

(1963)). 

11. As a result of the conduct described above, Respondent willfully violated Section 

207 of the Advisers Act, which makes it “unlawful for any person willfully to make any untrue 

statement of a material fact in any registration application or report filed with the Commission . . . 

or willfully to omit to state in any such application or report any material fact which is required to 

be stated therein.” 

Self-Reporting 

12. In determining to accept Respondent’s offer, the Commission considered that 

Respondent self-reported its conduct to the Commission pursuant to the SCSD Initiative.  In 

addition, the Commission acknowledges that Respondent has certified to the Commission staff that 

it has completed the undertakings identified in paragraphs 13.a, 13.b, and 13.c below. 

Undertakings 

13. Respondent has undertaken to: 

a. Within 30 days of the entry of this Order, review and correct as necessary 

all relevant disclosure documents concerning mutual fund share class selection and 

12b-1 fees. 

b. Within 30 days of the entry of this Order, evaluate whether existing clients 

should be moved to a lower-cost share class and move clients as necessary. 

c. Within 30 days of the entry of this Order, evaluate, update (if necessary), 

and review for the effectiveness of their implementation, Respondent’s policies and 

procedures so that they are reasonably designed to prevent violations of the 

Advisers Act in connection with disclosures regarding mutual fund share class 

selection. 

d. Within 30 days of the entry of this Order, notify affected investors (i.e., 

those former and current clients who, during the Relevant Period of inadequate 

disclosure, purchased or held 12b-1 fee paying share class mutual funds when a 

lower-cost share class of the same fund was available to the client) (hereinafter, 

“affected investors”) of the settlement terms of this Order in a clear and 

conspicuous fashion. 

e. Within 40 days of the entry of this Order, certify, in writing, compliance 

with the undertaking(s) ordered pursuant to Section IV.E., below.  The 

certification shall identify the undertaking(s), provide written evidence of 

compliance in the form of a narrative, and be supported by exhibits sufficient to 



 

 

5 

demonstrate compliance.  The certification and supporting material shall be 

submitted to Paul Montoya, Assistant Regional Director, Asset Management Unit, 

Chicago Regional Office, Securities and Exchange Commission, 175 W. Jackson 

Blvd., Suite 1450, Chicago, IL, 60604 or such other address as the Commission 

staff may provide, with a copy to the Office of Chief Counsel of the Division of 

Enforcement, Securities and Exchange Commission, 100 F. Street, NE, 

Washington, DC 20549. 

f. For good cause shown, the Commission staff may extend any of the 

procedural dates relating to these undertakings.  Deadlines for procedural dates 

shall be counted in calendar days, except that if the last day falls on a weekend or 

federal holiday, the next business day shall be considered the last day. 

IV. 

 In view of the foregoing, the Commission deems it appropriate, and in the public interest to 

impose the sanctions agreed to in Respondent’s Offer. 

 Accordingly, pursuant to Sections 203(e) and 203(k) of the Advisers Act, it is hereby 

ORDERED that: 

 A. Respondent shall cease and desist from committing or causing any violations and 

any future violations of Sections 206(2) and 207 of the Advisers Act. 

B. Respondent is censured.   

C. Respondent shall pay disgorgement and prejudgment interest to affected investors, 

totaling $103,071.66 as follows: 

(i.) Respondent shall pay disgorgement of $93,951.58 and prejudgment interest 

of $9,120.08, consistent with the provisions of this Subsection C and subject to the 

offset provisions of Subsection C.(vii) below. 

(ii.) Within ten (10) days of the entry of this Order, Respondent shall deposit the 

full amount of the disgorgement and prejudgment interest (the “Distribution 

Fund”), less monies already distributed to investors, into an escrow account at a 

financial institution not unacceptable to the Commission staff and Respondent shall 

provide evidence of such deposit in a form acceptable to the Commission staff.  If 

timely deposit is not made, additional interest shall accrue pursuant to SEC Rule of 

Practice 600 [17 C.F.R. § 201.600]. 

(iii.) Respondent shall be responsible for administering the Distribution Fund and 

may hire a professional acceptable to the Commission, at its own cost, to assist it in 

the administration of the distribution.  The costs and expenses of administering the 



 

 

6 

Distribution Fund, including any such professional services, shall be borne by 

Respondent and shall not be paid out of the Distribution Fund.   

(iv.) Respondent shall distribute the amount of the Distribution Fund to each 

affected investor an amount representing: (a) the 12b-1 fees attributable to the 

affected investor during the Relevant Period; and (b) reasonable interest paid on 

such fees,6 pursuant to a disbursement calculation (the “Calculation”) that will be 

submitted to, reviewed, and approved by the Commission staff in accordance with 

this Subsection C.  The Calculation shall be subject to a de minimis threshold.  No 

portion of the Distribution Fund shall be paid to any affected investor account in 

which Respondent or its past or present officers or directors have a financial 

interest. 

(v.) Respondent shall, within ninety (90) days of the entry of this Order, submit a 

Calculation to the Commission staff for review and approval.  Respondent shall also 

provide to the Commission staff such additional information and supporting 

documentation as the Commission staff may request for the purpose of its review.  

In the event of one or more objections by the Commission staff to Respondent’s 

proposed Calculation or any of its information or supporting documentation, 

Respondent shall submit a revised Calculation for the review and approval of the 

Commission staff or additional information or supporting documentation within ten 

(10) days of the date that Respondent is notified of the objection.  The revised 

Calculation shall be subject to all of the provisions of this Subsection C.   

(vi.) Respondent shall, within thirty (30) days of the written approval of the 

Calculation by the Commission staff, submit a payment file (the “Payment File”) for 

review and acceptance by the Commission staff demonstrating the application of the 

methodology to each affected investor.  The Payment File should identify, at a 

minimum: (1) the name of each affected investor, (2) the exact amount of the 

payment to be made from the Distribution Fund to each affected investor, and (3) the 

application of a de minimis threshold. 

 

(vii.) Respondent shall disburse all amounts payable to affected investors within 

90 days of the date the Commission staff accepts the Payment File unless such time 

period is extended as provided in Paragraph (x.) of this Subsection C.  The amount 

Respondent pays to affected investors on or after February 12, 2018, up until the 

lapse of 90 days following the date of staff’s acceptance of the Payment File for 

12b-1 fees the Respondent received during the Relevant Period, will dollar for 

dollar offset the disgorgement payable to the Commission pursuant to this 

Subsection C, subject to approval by Commission staff.  If, after Respondent’s 

reasonable efforts to distribute the Distribution Fund pursuant to the approved 

                                                 
6
  Reasonable interest will be calculated at the Short-Term Applicable Federal Rate plus three percent (3%), 

compounded quarterly from the end of the year when Respondent’s associated persons received the 12b-1 fees to the 

date the Respondent completed its self-report pursuant to the SCSD Initiative. 



 

 

7 

Payment File, Respondent is unable to distribute any portion of the Distribution 

Fund for good cause, including factors beyond Respondent’s control, Respondent 

shall transfer any such undistributed funds to the Commission for transmittal to the 

United States Treasury in accordance with Section 21F(g)(3) of the Securities 

Exchange Act of 1934 when the distribution of the funds is complete and before the 

final accounting provided for in Paragraph (ix.) below is submitted to Commission 

staff.  Any such payment shall be made in accordance with Paragraph (xi.) below.  

 

(viii.) A Distribution Fund is a Qualified Settlement Fund (“QSF”) under Section 

468B(g) of the Internal Revenue Code (“IRC”), 26 U.S.C. §§1.468B.1-1.468B.5.   

Respondent agrees to be responsible for all tax compliance responsibilities 

associated with distribution of the Distribution Fund, including but not limited to 

tax obligations resulting from the Distribution Fund’s status as a QSF and the 

Foreign Account Tax Compliance Act (“FATCA”), and may retain any 

professional services necessary. The costs and expenses of any such professional 

services shall be borne by Respondent and shall not be paid by the Distribution 

Fund.  

(ix.) Within 150 days after Respondent completes the distribution of all amounts 

payable to the affected investors, Respondent shall submit to the Commission staff 

a final accounting and certification of the disposition of the Distribution Fund for 

Commission approval.  The final accounting shall be in a format to be provided by 

the Commission staff. The final accounting and certification shall include: (1) the 

amount paid to each affected investor, with reasonable interest; (2) the date of each 

payment; (3) the check number or other identifier of money transferred to each 

affected investor; (4) the amount of any returned payment and the date received; (5) 

a description of any effort to locate an affected investor whose payment was 

returned or to whom payment was not made for any reason; (6) the total amount, if 

any, to be forwarded to the Commission for transfer to the United States Treasury; 

and (7) an affirmation that Respondent has made payments from the Distribution 

Fund to affected investors in accordance with the Payment File approved by the 

Commission staff.  Respondent shall submit the final accounting and certification, 

together with proof and supporting documentation of such payment in a form 

acceptable to Commission staff, under a cover letter that identifies Blyth & 

Associates, Inc.  as the Respondent in these proceedings and the file number of 

these proceedings to Paul Montoya, Assistant Regional Director, Asset 

Management Unit, Chicago Regional Office, Securities and Exchange Commission, 

175 W. Jackson Blvd., Suite 1450, Chicago, IL, 60604, or such other address as the 

Commission staff may provide.  Any and all supporting documentation for the 

accounting and certification shall be provided to the Commission staff upon 

request, and Respondent shall cooperate with any additional requests by the 

Commission staff in connection with the accounting and certification. 

 



 

 

8 

(x.) The Commission staff may extend any of the procedural dates set forth in 

Paragraphs (ii.) through (ix.) of this Subsection C for good cause shown. Deadlines 

for dates relating to the Distribution Fund shall be counted in calendar days, except 

if the last day falls on a weekend or federal holiday, the next business day shall be 

considered the last day.  

(xi.) Respondent’s transfer of any undistributed funds to the Commission for 

transmittal to the United States Treasury must be made in one of the following 

ways: 

(a) Respondent may transmit payment electronically to the Commission, which 

will provide detailed ACH transfer/Fedwire instructions upon request;  

 

(b) Respondent may make direct payment from a bank account via Pay.gov 

through the SEC website at http://www.sec.gov/about/offices/ofm.htm; or  

 

(c) Respondent may pay by certified check, bank cashier’s check, or United 

States postal money order, made payable to the Securities and Exchange 

Commission and hand-delivered or mailed to:  

 

Enterprise Services Center 

Accounts Receivable Branch 

HQ Bldg., Room 181, AMZ-341 

6500 South MacArthur Boulevard 

Oklahoma City, OK 73169 

 

Payments by check or money order must be accompanied by a cover letter 

identifying Respondent as a Respondent in these proceedings, and the file number 

of these proceedings; a copy of the cover letter and check or money order must be 

sent to Paul Montoya, Assistant Regional Director, Asset Management Unit, 

Chicago Regional Office, Securities and Exchange Commission, 175 W. Jackson 

Blvd., Suite 1450, Chicago, IL, 60604, or such other address as the Commission 

staff may provide. 

D. Respondent acknowledges that the Commission is not imposing a civil penalty 

based upon Respondent’s self-report in the SCSD Initiative.  If at any time following the entry of 

this Order, the Division obtains information indicating that Respondent knowingly provided 

materially false or misleading information or materials to the Commission, or in a related 

proceeding, the Division may, at its sole discretion and with prior notice to the Respondent, 

petition the Commission to reopen this matter and seek an order directing that the Respondent pay 

a civil money penalty.  Respondent may contest by way of defense in any resulting administrative 

proceeding whether it knowingly provided materially false or misleading information, but may not: 

(1) contest the findings in this Order; or (2) assert any defense to liability or remedy, including, but 

not limited to, any statute of limitations defense. 

http://www.sec.gov/about/offices/ofm.htm


 

 

9 

 E. Respondent shall comply with the undertakings enumerated in Section III, 

paragraphs 13.d and 13.e above. 

 By the Commission. 

 

 

 

       Vanessa A. Countryman 

       Acting Secretary