SEC v. OXFORD CITY FOOTBALL CLUB, INC.; and THOMAS ANTHONY GUERRIERO, No. 0:15-cv-62594, Southern District of Florida (Dec. 8, 2015) — Complaint

Bealed
----111111:.-----,--.. 1!!!777qqqq@11,., ' .- '''''''''''-SECIJRITIES AND EXCHANGE COMMISSION
)
)
)
OXFORD CITY FO OTBALL CLUB, INC.,
THOM AS ANTHONY GUERRIERO,
Defendants,
)
and )
)
GCE W EALTH, INC., )
)
Relief Defendant.      )
)
SEALED DO CUM ENT
,
''
z
UN ITED STATES DISTRICT COURT        FILED by      D.C.
SOUTH ERN DISTRICT OF FLORIDA
DEC 1 2 2215
CASE NO.
,
' /EN M LARIMQJRE:?-s g '   -)K t? s oljyzsvj .U .    o  FCI
-/. - .z!
A ,
Plaintiff,
JURY TRIAL
DEM ANDED
MAGISTM TE JUDGZ
@IX NTON e
COM PLAINT FOR
-
INJUNCT 1VE AND OTHER RELIEF
Plaintiff Securities and Exchange Commission (kûcommission'' or IûSEC'') alleges:
INTRODUCTION
This case involves num erous violations of the antifraud and registration
provisions of the Federal securities laws by Defendants Thomas Anthony Gueniero
(lûGuerriero'') and Oxford City Football Club, lnc. (tûOXFC;'' collectively, ûtDefendants'') a>
public company that falsely claim s be the lkthe largest publicly traded diversitied portfolio of
professional sports team s in the world'' and to own a ttdiversitied portfolio of academ ic
institutions.''

From at least August 2013 to the present, Defendants, under the guise of OXFC'S
:tb iler room ''l out of which they sold m illionsnominal legitim ate businesses
,
operated a classic  o
of shares of illegal unregistered offerings through several fraudulent practices designed to
deceive investors concerning the value of the stock they were purchasing and the future profits
they could realize. Defendants further schemed to defraud investors by artiticially inflating the
value of OXFC stock to induce investm ent by selling ûtdiscounts'' from the artiticially intlated
price, and used deceptive business practices to strong-ann investors into purchasing OXFC
stock. As pa14 of these fraudulent practices, Defendants made num erous misstatem ents to
investors regarding, am ong other things, OXFC'S current assets, its business plan, its f'uture
protitability, and the composition of its management.
3.     Over the course of approxim ately 18 months, Defendants fraudulently raised
more than $6.5 million from more than 150 investors who were often unsuspecting,
unaccredited, and inexperienced with investing.
4.    Since at least August 2013, Guerriero has been enriched by Defendants'
fraudulent offering through the transfer of at least $2.2 million to bank accounts owned by Relief
Defendant, GCE Wea1th lnc. (1tGCE''), which was a company owned and controlled by
Guerriero.
Defendants' unlawful solicitations remain ongoing. The SEC has recently learned
that Defendants have continued their unregistered offering, soliciting several investors over the
past several m onths - and as recently as December 8, 2015.
ktûBoiler room ' activity consists essentially of offering to custom ers securities of certain
issuers in large volum e by m eans of an intensive selling cam paign through numerous salesm en
by telephone or direct mail, without regard to the suitability to the needs of the customer, in such
a manner as to induce a hasty decision to buy the security being offered without disclosure of the
material facts about the issuer.'' SEC v. R.J Allen t:o Assocs., Inc., 386 F. Supp. 866, 874 (S.D.
Fla. 1974).

The SEC has also recently learned that Defendants have continued to dissipate
investor funds. ln early October 20l 5, Gueniero orchestrated a selies of wire transfers am ong
OXFC and GCE accounts he controlled, including an $83,333 transfer from an OXFC account to
a GCE account the day after he appeared for testim ony before the SEC and refused to answer
questions based upon his Fifth Amendment rights against self-incrimination. A week later, on
October 23, 20l 5, Guerriero withdrew in cash more than $ l 30,000 in fraudulently obtained
funds from a GCE account. ln November 20l 5, a11 remaining funds in OXFC'S and GCE'S
known bank accounts were emptied.
7.    As a result of the conduct alleged in this Complaint, Defendants violated Sections
5(a), 5(c), and 17(a) of the Securities Act of 1933 (ûlsecurities Act''), 15 U.S.C. jj 77e(a) & (c),
77q(a),' Section 10(b) the Securities Exchange Act of 1934 (tûExchange Act''), l 5 U.S.C. j
78j(b), and Rule 10b-5 thereunder, 17 C.F.R. j 240. 10b-5; and Section 20(b) of the Exchange
Act, 15 U.S.C j 78t(b).Unless restrained and enjoined, Defendants are reasonably likely to
continue to violate the Federal securities laws.
8 .
teluporary restraining order, preliluinary injunction, and pennanent injunction restraining and
enjoining Defendants from violating the federal securities laws; (ii) an order freezing the assets
The Commission, therefore, respectfully requests that this Court enter: (i) a
of Defendants and Relief Defendant, until further order of the Court; (iii) an order directing
Defendants and Relief Defendant to provide a sworn accounting of assets', (iv) an Order
requiring Defendants and Relief Defendant to presel've documents; (v) an Order expediting
discovery; (vi) an order directing Defendants and Relief Defendant to pay disgorgement with
prejudgment interest; (vii) an officer-and-director bar against Guelniero; (viii) a permy-stock bar
against Guerriero; and (ix) an Order directing Defendants to pay civil money penalties.

DEFENDANTSAND RELIEF DEFENDANT
Defendant Guerriero, age 39, is a resident of Deerfield Beach, Florida. He was
the CEO of OXFC throughout the tim e period of this Com plaint. At various tim es between 1998
and 2005, Guerriero held series licenses 7, 24, and 63, as well as a series 66 in 2009. All of these
licenses have expired. Guerriero worked for twelve years as a registered representative in New
York, during which tim e he was tenuinated f'rom three brokerage tinus.  He also is an author of
two self-publishcd books:ûtl-low to M aster and Understand Securities Laws and Regulations; A
M anual for Series 66 Success'' and Sûl-low to Understand and M aster the Stock Market: A
M anual for Series 7 Success.'' During relevant time period of this Complaint, Guerriero
routinely portrayed himself as çtworld renowned for being one of the most powerful and
influential CEO's in the histozy of W all Street.''
10.   Defendant OXFC is a Florida public company with principal offices in Deerfield
Beach, Florida. OXFC w as incorporated in Flolida on Febnlary 1 1, 2003, as Sm art Kids Group,
lnc. After a reverse m erger on June 1 1, 2012, Guerriero becam e the company's CEO and sole
controlling ofticer, and the company changed its nam e to W M X Holdings Group, Inc.
(û:WMX''). On July 8, 2013, the company renamed itself to its present name, ûtoxford City
Football Club, lnc.'' OXFC'S com mon stock is quoted on the OTCBB and the OTC Link using
the ticker symbol ûtOXFC.'' Since its inception, Guerriero has controlled all of OXFC'S
operations, including its com munications with investors.
Relief Defendant G CE is a Flolida company with principal offices in Deertield
Beach, Flolida (same as OXFC). GCE is solely owned and operated by Guerriero. lt has no
known business, but has served as the vehicle to which OXFC pays Gueniero's purported

compensation. Guerriero purportedly earned $3.7 and $5.1 million in executive compensation in
2014 and 201 5, respectively, for his role at OXFC.
JURISDICTION AND VENUE
12.  The Court has jurisdiction over this action pursuant to Sections 20(b), 20(d), and
22(a) of the Securities Act, 15 U.S.C. jj 77t(b), 77t(d) and 77v(a); and Sections 2 l(d) and 27 of
the Exchange Act, 15 U.S.C. jj 78u(d) and 78aa. The Commission seeks the imposition of civil
penalties pursuant to Section 20(d)(2)(C) of the Seculities Act, 15 U.S.C. #77t(d)(2)(C), and
Section 21(d)(3)(B)(iii) of the Exchange Act, 15 U.S.C. jj 78u(d)(3)(B)(iii). The Commission
f'urther seeks an order prohibiting Guerriero f'rom engaging in any offering of permy stock
pursuant to Section 20(g) of the Securities Act, 15 U.S.C j 77t(g), and Section 21(d)(6) of the
Exchange Act, 15 U.S.C. j 78u(d)(6), and from selwing as an ofticer and diredor of a public
company pursuant to Section 20(e) of the Securities Act, 15 U.S.C. j77t(e), and Section 21(d)(2)
of the Exchange Act, l 5 U.S.C. j78u(d)(2).
1 3.  The Court has personal jurisdiction over Defendants and Relief Defendant, and
venue is proper in this District, because, among other things, Defendants offered or sold
securities to investors in this Distlict, and because Defendants and Relief Defendant reside
and/or have their principal place of business in this District.
14.   In connection with the conduct alleged in this Complaint, Defendants, directly
and indirectly, singly or in concert with others, have contacted investors in several States, m ade
use of the means or instnlm entalities of interstate com merce, and made use of the means or
instrum ents of transportation or com munication in interstate comm erce, and of the m ails to carry
out the unlawful conduct described in this Complaint.

DEFENDANTS'UNLAW FUL CONDUCT
The Foundations of Defendants' Unlawful Conduct
15.   ln late 2012, Gueniero was operating a publicly traded com pany called W M X. lt
offered an Executive Training Certiticate in Financial Planning.  ln the second quarter of 2012,
W M X had revenue under $50,000, and a net loss of $716,624.
l 6.   By April 2013, W MX stock was trading at less than $0.01 per share. On M arch
2 1, 2013, W M X executed a 1-for-4000 reverse stock split. Around that tim e, OXFC had
acquired 49 percent of a British entity, Oxford City Football Club (Trading) Ltd. (ûloxford
Trading''), an entity that operated Oxford City Football Club located in Oxford, England.
Guerriero acquired one percent of Oxford Trading, and a British charitable organization owned
the rem aining 50 percent.
On July 8, 2013, W M X changed its nam e to OXFC. At the time, it claim ed to
have tûtwo core portfolio divisions.'' First, OXFC purportedly had a ûûprofessional Sports
Portfolio,'' which consisted of two soccer teams, the Oxford City Football Club, and the Oxford
City Nomads, that compete in lower divisions of the English Football Association. OXFC also
owns, or has owned at various tim es, a number of sem i-pro indoor and outdoor soccer team s, as
well as a basketball team . According to OXFC'S public filings, none of these team s have
generated profits for OXFC.
l 8.   Second, OXFC pum ortedly had an ûtAcademic lnstitution Portfolio Division'' that
consisted of two schools:Oxford City University in the United States, which purported to offer
Bachelors, Masters, and Doctoral degree promams in economics and financial markets, and the
Oxford City Sports College in the United Kingdom: which iûthrivegd) to provide its student-
athletes a comprehensive year-round curriculum'' that included education and football training.
-
6-

19.   Throughout the relevant peliod, OXFC gave the United States school several
nam es, including Oxford City University, C1T University, City lnstitute of Technology and
Christian Institute Of Technology. lt purported to be plim arily an online university that also had
plans to establish physical space.
revenue attributable to any schools.
OXFC'S public filings with the SEC have never reported
ln addition, at various times the company also purported to have a M edia and
Entertainm ent Portfolio that included a South Florida radio station and a real estate and property
m anagem ent portfolio.
21.   Over the relevant period, OXFC often sold itself ûtthe largest publicly traded
diversitied portfolio of professional sports team s in the world'' that also owns, am ong other
things, a çtdiversitied portfolio of academ ic institutions.'' OXFC has not, however, generated
revenue other than the nominal revenue - and zero protit - from its two English soccer team s.
22.   By the end of its first full tiscal year after it nam e changed to OXFC, for example,
which ended June 30, 2014, OXFC reported $622,522 in revenue, and a net loss of more than $7
rrlilli o r1.
These operations served as the foundation for Defendants' fraud, providing some
level of legitimacy to OXFC such that Defendants were able to induce millions-of-dollars of
investm ent in OXFC through unregistered, fraudulent m eans.
24.    Throughout the relevant period, Guerriero has controlled al1 aspects of OXFC'S
operations, including its solicitations of potential investors.
ll.    Defendants' Unregistered Direct Offerings Of OXFC Stock Through The Boiler
Room And O ther M eans
25.   On March 2 l , 20l 3, OXFC (then called WMX) executed a 1-for-4000 reverse
stock split. Prior to the split, W M X traded for less than a penny per share. On M ay 3, 2013,

Guerriero becam e the tirst person to purchase the stock post-split when he bought l00 shares of
W M X at $6.48 per share.
Beginning in or around August 2013, following the nam e change from W M X to
OXFC, Guerriero set up and m anaged a call center in OXFC'S headquarters in Deerfield Beach,
Florida, to sell OXFC stock to the general public using a classic boiler room -style operation.
27.   Guerriero enlisted a recidivist fraudster and other salesm en experienced in high-
pressure sales tactics to assist him in the scam . The sales team was hired as purported
ûtconsultants'' and paid on comm issions that totaled as much as 15-20% of a11 sales. None of
these fees were disclosed to investors. ln fact, Guerriero instructed boiler room salesm en to tell
investors who inquired that the salesm en w ere salaried employees of the com pany that received
no comm issions.
28.   Throughout the relevant period, Guerriero controlled and managed OXFC'S boiler
room operations. Am ong Other things, Guerriero trained the sales force, created written scripts
for them to follow on calls, and m onitored sales calls to develop m ethods to enhance the boiler
room 's effectiveness. Guerriero was also directly involved in OXFC'S unregistered offerings by
soliciting investors, often when boiler room salesmen would folw ard calls to Gueniero for
Guerriero to act as the sales tûclosen''
29.   Pursuant to Guerriero's instruction, the boiler room salesmen would seek to
induce investment using deceptive sales tactics, schem es to defraud investors, and fraudulent
representations of the value and future profit potential of OXFC, as othelw ise described in this
Complaint.
The boiler room contacted potential investors using num erous lead lists purchased
f'rom third parties. As pa14 of their sales pitch, they made no effort to inquire into financial

background or investing experience of potential investors. Furthenuore, the boiler room
salesmen masked their identities by using aliases.
Throughout the relevant peliod, there was no registration statem ent filed with the
SEC, nor was there a registration statem ent in effect, for Defendants' sales of OXFC shares.
ln its publicly tiled annual reports, OXFC claimed an exemption from registration
pursuant to Rule 506 of SEC Regulation D, 17 C.F.R. j 230.506 and claimed they ûtdid not
engage in any general solicitation or advertising.''Defendants, however, did not satisfy this
exemption because they engaged in a general sales solicitation effort that involved m aking cold-
calls to thousands of prospective investors using num erous lead lists purchased from third
parties.
Defendants did not vet potential investors for ûtaccredited'' status. They did not
ask questions concenzing the investors' sophistication or tinancial holdings, nor did they ask for
docum entation contirm ing such status. lnstead, Defendants solicited m any unsophisticated
investors that did not possess the expelience, incom e, or assets to qualify as accredited investors.
34.   Guerriero also m ade several attempts to conceal the fact that he was selling
unregistered shares to non-accredited investors. Although he m ade no attempt, either prior to
m aking cold calls or when speaking to investors, to determine if the individuals he targeted were,
in fact accredited investors, Guerriero attem pted to create apost hoc record of their
qualitications.
Following their agreement to purchase shares, Defendants sent certain investors
three pages of a Subscription Ameement sir ature pages in which they were supposed to attest
to their ttaccredited'' status. The necessary boxes indicating that the investors were accredited
based on income and assets had already been checked by Gueniero or others at this direction,

and the investors were simply asked to sign the pages and send them back. Those signature
pages were then inserted into the full Subscription Agreement signature pages by OXFC. ln
other cases, Guerriero or others at his directly simply forged the sir ature pages altogether.
36.   ln addition, during the tim e period of these share issuances, OXFC stock qualitied
as a lûpenny stock'' because it was an equity security that traded under $5 per share duling the
relevant peliod, and did not qualify for any of the listed exem ptions in Exchange Act Rule
3a51-1.
Through use of the boiler room and othezw ise, f'rom at least August 2013 through
the present, Defendants sold millions of shares of OXFC stock through direct offerings to more
than 150 investors in over 30 states using the phone, em ail, and the m ail, generating proceeds of
more than $6.5 million.
111.   Defendants' Fraudulent O fferinzy of OXFC Stock
Defendants also violated the Federal securities laws by selling OXFC via
numerous material misrepresentations of fact and schem es to defraud investors.
A.   Defendants' Schem e To Artificially Inflate The Price of OXFC Stock
Clitical to Defendants' sales pitch was their claim that OXFC was conducting
direct offerings at a significant discount from the stock's publicly quoted price, and that its
offering was only for a lim ited tim e.  Typically, Defendants were offeling OXFC stock at about
$1 to $2 per share, when its publicly quoted price was in the range of $4 to $6 per share.
40.   W hat Defendants failed to infonu investors, however, was that Defendants had
schemed to artiticially intlate OXFC'S publicly quoted sales price to further their sales pitch.
Duling the relevant period, OXFC'S stock was thinly traded on the OTC markets, and, to prop up
the pzice, Defendants enlisted several individuals to purchase enough stock to maintain a
-
1 0 -

sufticient price level such that Defendants could pitch a discount that would seem attractive to
investors.
Defendants' sole purpose in facilitating these trades was to schem e to defraud
potential investors by giving the appearance that they were purchasing a stock at a ççdiscount''
when, in fact, OXFC'S quoted price at the tim e was artiticially inflated by Defendants' schem e.
Defendants further knew that their direct offerings would be subject to holding periods that
prohibited investors from selling the stock for at least a year, thereby exposing the investors to a
drastic decline in the publicly quoted plice once Defendants' efforts to artiticially intlate
OXFC'S stock ceased.
42.   Indeed, by 2015, OXFC'S stock price had crashed to less than $0.01 per share.
43.   Defendants recently affected another reverse stock split in August 2015, this tim e
at 1 :2000, to again intlate its price.As of December 8, 2015, OXFC stock is trading around $ 10
per share, but that price is thousands of tim es less than its height before the reverse stock split,
which resulted in massive potential losses for OXFC'S investors.
B.    Defendants' Unlawful Strong-Arm  Sales Tactics
44.   Defendants also coerced num erous individuals to purchase OXFC stock by
tlicking them into thinking that they had already agreed to purchase the shares when they had
not. Througlzout the relevant period, Defendants engaged in a schem e to defraud by obtaining
investors' personal infonuation over the telephone, such as a date of birth and Social Security
number, while pressing buttons on their telephone to give the appearance of the use of a
recording device.
After the ltrecordinp'' Defendants would send investors wlitten continnation of a
claim ed çûpurchase'' of OXFC shares that set a due date for paym ent. Defendants further claim ed

ûûV  bal Verification System ''z that linked their personalthat the purchase was recorded on a  er
infonnation with the purchase via a tiling with the SEC.
lf a potential investor disputed the transaction, Defendants falsely claimed that the
Verbal Verification System was legally binding, and that if they failed to purchase the stock,
they faced collections actions, law suits, liens, late fees, and impainnent of their credit rating.
47.   For instance, Defendants contacted by telephone one investor, a higah school
graduate who earns approximately $ 1,200 per month and had no savings or investments to speak
of, to offer him an opportunity to buy OXFC stock at a discounted price. Defendants told this
investor that he had to act fast as the alleged discount window on the stock price was closing.
The investor did not ap'ee to purchase OXFC shares. Rather, he simply am eed to kûlock in'' the
offer at the discounted price as a result of Guerriero's agvessive sales pitch. After receiving his
continnation email, the investor responded by thanking Guerriero for the opportunity, but
declined the offer. Guerriero, however, told the investor that the transaction was already
consumm ated, irreversible, and tçlinked to his social security num ber.'' Guerriero further told the
investor that he would face late fees, collection costs, and liens on his property if he failed to
pay. The investor, believing Guerriero's tllreats that he owed OXFC $50,000 and would face
lawsuits and financial ruin if he refused to pay, borrowed $50,000 f'rom his sister to satisfy the
z'debt ''
48.   Another investor, a 79-year-old widow who Guerriero sought to deceive into
liquidating her retirem ent annuity to invest in OXFC, received the following email from
Guerriero when she decided the next day to not invest;
2    Throughout the relevant peliod
,
Defendants gave this purported tûverbal Veritication
System '' several nam es, including the ûûlntelmational Banking Verbal Veritication System .''

You are responsible to satisfy your legal and binding com mitment. lf l
do not hear from you Today November 8th, 2013 1 will turn this over to
our legal/collections departm ent at 5:01PM  who are experts and have a
history of collecting every single dollar that is owed to us, plus all legal,
all collection costs, and a trem endous amount of damages.
1 will be seeking damages in excess of $10 million against you and
your trust for the health related issues that 1 have dealt with due to the
stress of dealing directly with you in regards to this m atter. You have
continually lied, continually misrepresented your intentions, and have
purposefully caused me irreparable hann in defaulting on your legal
obligations in this transaction.
49.   Defendants had no tûlegal/collections departm ent'' and no history of collecting on
such alleged debts.
Five days later, the widow had a heart attack that she attributes to the stress
Defendants placed on her, and soon thereafter, liquidated a substantial portion of her stable
annuity and gave Defendants $250,000.
51.   Numerous other investors have faced sim ilar deceptive sales practices from
Defendants throughout the relevant peliod, whereby Defendants attempted to coerce investment
in OXFC through misrepresentations and false threats of collection actions, lawsuits, liens, and
similar actions.
52.   This conduct constituted a deceptive business practice intended to induce
investm ent in OXFC. Defendants knowingly m isrepresented that investors had agreed to
purchase OXFC stock, when they had not, and that the Verbal Verification System locked them
into a purchase. Thus, Defendants knowingly lied to investors both about the existence of a
Verbal Velification System , its alleged link to the SEC, and that investors had agreed to purchase
OXFC stock.

Defendants' m isrepresentations were m aterial to investors and convinced
numerous individuals to invest in OXFC who othenvise would have declined.
Defendants' conduct also constituted a scheme to defraud investors, through a
pattern and practice of using false claims of the existence of a Verbal Verification System and
other deceptive strong-arm sales tactics to coerce investm ent in OXFC.
55.   Gueniero also has taken steps to hide Defendants' unlawful conduct. W hen
Guerriero leanzed that an investor had spoken with individuals at the SEC and had expressed
concerns about OXFC, Gueniero called the investor and coerced him into leaving a staged voice
m ail on Guerriero's phone - using a script prepared by Gueniero - where the investor
apologized for causing any trouble, stated that his com plaints to the SEC were unfounded, and
continued that he was com fortable with his investm ent. Guerriero even ordered this individual
to m ake a second voicem ail because he thought the tirst staged voicem ail left by the investor was
inadequate to fully cover Guerriero's tracks.
C.   Defendants' M aterial M isrepresentations and Om issions Concerning
OXFC'S Value and Future Profitability
56.   To further entice unsuspecting investors to purchase the unregistered securities,
Defendants made numerous m aterial m isstatem ents and omissions to investors regarding
OXFC'S current and future value.
The Boiler Room  Salesm enss And Guerriero's M aterial
M isrepresentations Concerning OXFC'S Value and Future
Profitability
57.   Gueniero instructed OXFC'S boiler room salesm en to tell potential investors that
OXFC: (1) had large real estate holdings worth about $ 100 million and (2) owned an online
university with students currently enrolled. At Gueniero's direction, OXFC'S boiler room
salesm an m ade such statem ents to investors during sales calls.

58.   These statements were false, and Defendants knew it. OXFC never had real
estate holdings worth anywhere near $ 100 million, nor did it ever have a paying student in its
online university. Guerriero, as CEO of OXFC, knew of its business operations, as further
demonstrated by his certitication of OXFC'S public tilings that did not reflect the inflated
revenues or assets that Defendants described to investors.
59.   OXFC'S boiler room salesm en and Guerriero also m ade m isleading and
unfounded stateluents that OXFC:(1) was going to pay dividends of $0.50 per share within a
year or less; and (2) would socm be listed on the New York Stock Exchange (tûNYSE''). ln at
least two instances, Guerriero gave investors a specitic date on which OXFC would pay a
dividend, and in at least one case, Guerriero told the investor that the Board of Directors had
already ûtapproved'' the dividend. Guerriero also told one investor that OXFC should be listed on
the NYSE by the first quarter of 2015.
60.   A11 of these statem ents were false and misleading, and Defendants knew it. Even
according to its own l O-K, OXFC has never been tinancially able to pay a dividend, let alone a
$0.50 per share dividend in the first year that investors owned the stock. ln fact, the company
lost $9.1 million and $3.7 million for the fiscal years ending 2014 and 2013. W ith such losses,
state law prohibited OXFC from issuing a dividend, as OXFC acknowledged in public SEC
tilings m ade after at the m isrepresentations were m ade to investors. Oxford City also disclosed
in its tilings that it had ûtnot declared any dividends and we do not plan to declare any dividends
in the foreseeable future.''
Likewise, the company has never been close to meeting the qualitications to list
on the NYSE. For example, to list On the NYSE, OXFC'S publicly held shares would have to
have an aggregate market value of $40,000,000.Although OXFC'S market cap occasionally

exceeded that amount due to its artiticially hig,h stock price, the NYSE rules require companies
to subtract from their m arket cap any shares held by com pany insiders, which would have put
OXFC well below the $40,000,000 threshold. The NYSE rules also set minimum requirements
on earflings from continuing operations that Oxford City had no plausible way of m eeting.
62.   These statem ents were also m aterial because they falsely gave the impression that
OXFC stock had future value for investors, which would intluence them to invest in OXFC.
Defendants' Fraudulent ifBusiness Plans'' And Guerriero's
Supporting M isrepresentations
63.   Defendants further misled investors and prospective investors during the relevant
period through several false and m isleading tsBusiness Plans'' that they provided to investors and
potential investors.
64.   Guerriero created and/or instructed OXFC em ployees as to the statem ents m ade in
OXFC'S Business Plans, and had the ultim ate authority over a1l statem ents contained therein
before they were sent to investors.
OXFC'S Business Plans were life with m aterial m isrepresentations. For exam ple,
in one Business Plan sent to investors in late 2013, Defendants claim to own a broadcasting
network called the Oxford City Broadcast Network (ç1OCBN''). The OCBN was touted in
OXFC'S Business Plan as a ûtstate-of-the-art production facility . . . capable of handling most
comm ercial delivery system s,'' that boasts a radio signal on AM  740 that is ûtone of the strcmgest
in the state of Florida.'' lt projected profits for OCBN of $3.9 million in its first year, and almost
$20 million over tive years.
66.   Furtherm ore, in or around August 2013, Guerriero discussed OCBN with at least
one investor, and he claimed that OXFC çtpurchased,'' ûûowned'' and ûtacquired'' a broadcasting
network.

These statem ents were false, and Defendants knew it. At the time, OXFC had
only a six-m onth contract with a real broadcasting network to perm it OXFC to broadcast for 1
hour per week. lt had no revenue streams. Rather, Defendants used the hour as a platfonu for
Gueniero tout himself as an up-and-com ing entrepreneur and OXFC as an attractive investm ent
opportunity. There was no reasonable basis for Defendants to project multi-million protits
within one year, and Defendants did not genuinely believe that OXFC would obtain such protits.
68.   Defendants also misled investors about the success and protitability of Oxford
City University, the purported online college in the U.S. and the cornerstone of OXFC'S
ûûAcademic Portfolio.'' OXFC Business Plans that were sent to investors over the relevant period
projected protits from its universities of $495 million in proht over a tive-year span.
69.   ln an em ail to one investor, Guerriero elaborated:
W e anticipate in 5 years to get to over 15,000 students. This would
bring our revenue to over $ 150 Million. W e anticipate operating at
a 90% protit, which is $135 million per year. So by Year 5 we
anticipate generating over $500 million in net protit.
OXFC has no track record of profits from any academ ic prom am s during its
existence. ln fact, over the relevant period, OXFC'S public tilings never reported any revenue
from any academic institution. Yet Defendants were projecting protits that would have made it
one of the largest, if not the largest, for-protit university in the United States.
Defendants' Business Plans contained several other fraudulent protit projections.
The projected protits included earning approximately an additional $240 million in five years
from the following sources'.
$7.4 million from ttour Existing lndoor Arena''
$7.6 million from tûour Existing Oxford City FC Stadium''

.  $21.9 million from ût10 New lndoor Oxford City FC Academy & Sports Rental
Facilities''
.  $71.3 million from the ûlNew Oxford City FC Stadium''
*  $38.1 million from the CsNew Oxford City FC Facility''
*  $30 million from the itNew Oxford City Clubhouse & Convention Center''
*  $31.1 million from the tûNew Oxford City Futsal Arena''
.  $31.1 million from the ûlNew Oxford City Basketball Arena''
Defendants also claimed in Business Plans that OXFC would generate $19
million of profit from the SûCIT University Think Tank,'' which was purportedly an incubator for
entrepreneurial ideas com ing from the University's student body. No such entity existed.
73.  All told, OXFC'S Business Plan projected about $777 million fzz proft fzz-/ive
yeal's.
74.  Defendants fraudulently made these protit projections. At the time they were
m ade, OXFC had only nom inal revenue from its 49 percent interest in an English soccer club.
According to its own 10-Ks (many of which were tiled after Defendants made the foregoing
misrepresentations), OXFC'S total operations sustained comprehensive losses of approximately
$7.4 million, $9. 1 million, and $3.7 million for the fiscal years ending 2015, 2014, and 2013,
respectively, and had an accumulated deticit of $2l .5 million as of June 30, 2015.
75.   Althoug,h the English soccer club, which owned a sm all facility and a number of
sem i-pro indoor and outdoor soccer team s, reported some revenue, it never tum ed a profit since
OXFC becam e a m inority owner. ln total, from 2013-2015, OXFC'S football division had
generated average annual gross revenues of only $431,032 with no profits.

76.   Defcndants therefore did not reasonably or genuinely make any of these protit
rojedions.P
A11 of these profit projections were material to investors because they directly
retlected OXFC'S future value, which influenced investors to purchase OXFC stock.
78.   ln addition, in a Business Plan that Guerriero sent to investors on or around
December 2013, Defendants extolled the value of OXFC'S stock, stating it was ûtundervalued,''
has a ûtbook value of $38 per share'' and ûûshould be trading at 5-6 times book value'' or llover
$224 per share.'' Defendants also boasted that ûûinstitutional tinus had collectively accumulated
over 88% of the company, m aking it very stable and secure.'' Finally, the document described
OXFC as a ttl3l-year-old debt-free, diversified holding company that has been featured in the
W all Street Journal, New York Tim es, CNBC, and countless periodicals.''
Guerriero repeated the misrepresentation that OXFC was a 131 year-old debt-free
company to multiple investors on the phone and in at least one email.
80.   A11 of these statem ents were false, and Defendants knew it. OXFC has not
generated a single dollar in protits since it was created. The small am ount of revenue OXFC
generates from its 49 percent ownership of the U.K. football club (from legitimate ticket sales,
concessions, facilities rentals, and other activities) is eclipsed by OXFC'S expenses and
Guelriero's com pensation. Furthennore, although the UK soccer club was 131 years 0ld,
Guerriero's holding com pany was fonned in 2013 and, in fact, had significant debt.
Gueniero also m isled investors about OXFC'S m anagem ent on num erous
occasions. In m arketing materials and press releases, Guerliero claim ed to have a large and
diverse ûtAdvisory Board'' that assisted him in the management of OXFC. M ost of these alleged
advisors were accomplished individuals, respected in tields such as education, sports, and

m edicine. One nam e that Guerriero touted in almost a11 of OXFC'S m arketing materials is
Brandon Steiner, a m edia personality who appears occasionally on television news and sports
channels with fam ous athletes or com mentators. In OXFC m arketing matelials, Gueniero
presents Steiner prominently as a member of his Advisory Board.ln one document, Steiner and
Guerriero are listed alone under the heading tûlfey Board M embers,'' followed by pictures and
bios of the two m en.
82.   These statements were false and misleading, and Defendants klzew it. W hile
Steiner m ay have been contacted by Guerriero on one or two occasions and agreed to offer some
advice, he was unaware of Guerliero's representation, was not involved with OXFC
management, and received no com pensation from the Company. Guerriero also touts Dr. Larry
Fenn and Dr. Richard Sherza, two accom plished individuals in academ ia, as being part of the
ûtM anagem ent Team '' of his online university.Neither of these individuals were part of
Gueniero's m anagement team, had any involvem ent with M r. Guerriero, or knew anything
about OXFC or its purported online university.
83.   These misrepresentations were material. Investors were intluenced to invest by
OXFC'S association with prominent business members such as Steiner.
1V.   Defendants' Recent Unlawful Solicitations And Asset Dissipation
Defendants continue to solicit investors for um-egistered offerings using likely
fraudulent m eans. The SEC has recently learned that Defendants have continued to solicit
unaccredited investors over the past few m onths - and as recently as December 8, 2015. In some
instances, Gueniero again overstated OXFC'S profit potential and assets, and used similar
deceptive sales tactics to induce investm ent as othenvise described in this Complaint.

85.   Defendants have also recently dissipated investor funds. ln early October 2015,
Guerriero orchestrated a series of wire transfers among OXFC and GCE accounts he controlled,
including a large transfer from the OXFC account to GCE the day after he appeared for
testim ony before the SEC and refused to answer questions based upon his Fifth Am endm ent
rights against self-incrim ination. A week later, on October 23, 2015, Gueniero withdrew m ore
than $ 130,000 in cash f'rom a GCE account. Gueniero withdrew an additional $16,682 in cash
on November 4, 2015 and spent over $4,000 on colporate debit cars. As of November 30, 2015,
a11 of the GCE and OXFC corporate accounts had zero or negative balances.
86.   Based on the sale of thousands of shares of unregistered securities, numerous
misrepresentations and omissions to investors to induce investment in OXFC, coercive sales
tactics, several schemes to defraud, and the likely movement of investor assets overseas,
em ergency relief is needed to stop the sale of unregistered securities and Defendant's coercive
sales tactics, presen'e any funds presently in the Defendants' accounts that have been obtained
from the sale of unregistered securities, obtain an im mediate accounting of investor funds, and
preserve documents regarding the company and its operations. lndeed, unless restrained and
enjoined, Defendants are reasonably likely to continue to violate the Federal securities laws
through their currently ongoing operations and cause further investor harm .
COUNT I
Violations of Sections 5(a) and 5(c) of the Securities Act
(Against all Defendants)
87.   The Comm ission realleges and incom orates by reference paragraphs 1 through 86
above.

88.   By engaging in unregistered sales of OXFC stock, Defendants, directly or
indirectly, made use of m eans or instruments of transportation or communication in interstate
comm erce or of the mails, to Offer to sell Or to sell securities, or to carry or cause such seeuzities
to be carried through the m ails or in interstate com merce for the purpose of sale or for delivery
after sale.
89.   No registration statement has been tiled with the Comm ission or has been in
effect with respect to any of the sales alleged above.
90.   No exem ption applied to Defendants' unregistered offerings.
91 .   By reason of the foregoing, Defendants violated, and unless restrained and
enjoined will to continue to violate, Sections 5(a) and 5(c) of the Securities Act, 15 U.S.C. jj
77e(a) and (c).
CO UNT 11
Fraud in Violation of Section 17(a)f 1) of the Securities Act
(Against AlI Defendants)
92.   The Comm ission repeats and realleges Paragraphs 1 through 86 Of its Complaint.
93.   From at least August 2013 to the present, Defendants directly and indirectly, by
use of the means or instrum ents of transportation or comm unication in interstate comm erce and
by use of the mails, in the offer or sale of securities, as described in this Com plaint, knowingly,
willfully or recklessly employed devices, schem es or artitices to defraud.
94.   Am ong other things, Defendants knowingly m ade num erous m aterial
misrepresentations to schem e to defraud investors to invest, em ployed deceptive strong-anu sales
tactics to defraud investors, and further schemed to defraud investors by artificially inflating
OXFC'S stock price to facilitate Defendants' sales.

95.   By reason of the foregoing, Defendants directly and indirectly violated, and,
unless enjoined, are reasonably likely to continue to violate, Section l 7(a)( 1) of the Securities
Act, l 5 U.S.C. j 77q(a)(1).
COUNT llI
Fraud in Violation of Section 17(a)(2) of the Securities Act
(Against All Defendants)
96. The Comm ission repeats and realleges Paragraphs 1 through 86 of its Complaint.
97. From no later than August 2013 to the present, Defendants directly and indirectly, by
use of the m eans or instrum ents of transportation or communication in interstate comm erce and
by the use of the mails, in the offer or sale of seculities, as desclibed in this Complaint, obtained
money or property by means of untrue statements of matelial facts and omissions to state
material facts necessary to make the statements made, in the light of the circumstances under
which they were made, not m isleading.
98. By reason of the foregoing, Defendants directly and indirectly violated, and, unless
enjoined, are reasonably likely to continue to violate, Section 17(a)(2) of the Securities Ad, 15
u.s.c. # 77q(a)(2).
COUNT IV
Fraud in Violatipn of Nectiqn 17(a)(3) of the Securities Act
(Against All Defendants)
99. The Commission repeats and realleges Paragraphs 1 through 85 of its Complaint.
100.  From no later than August 2013 to the present, Defendants directly and indirectly,
by use of the m eans or instrum ents of transportation or communication in interstate comm erce
and by the use of the mails, in the offer or sale of securities, as described in this Complaint,

engaged in transactions, pradices and courses of business which have operated, are now
operating or will operate as a fraud or deceit upon the purchasers and prospective purchasers of
such securities.
Among other things, Defendants knowingly made num erous m aterial
misrepresentations to schem e to defraud investors to invest, employed deceptive strong-anu sales
tactics to defraud investors, and further schem ed to defraud investors by artiticially inflating
OXFC'S stock price to facilitate Defendants' sales.
102.  By reason of the foregoing, Defendants directly and indirectly violated, and,
unless enjoined, are reasonably likely to continue to violate, Section 17(a)(3) of the Securities
Act, 15 U.S.C. j 77q(a)(3).
COUNT V
Fraud in Violation of Section 10(b) and Rule 10b-5(a) of the Exchante Act
(Against All Defendants)
The Comm ission repeats and realleges Paragraphs 1 through 85 of its Complaint.
104.  From no later than August 2013 to the present, Defendants directly and indirectly,
by use of the m eans and instnlm entalities of interstate com merce, and of the mails, in connection
with the purchase or sale of securities, as described in this Com plaint, knowingly, willfully or
recklessly employed devices, schemes or artitices to defraud.
105.  Am ong other things, Defendants knowingly m ade num erous m aterial
misrepresentations to scheme to defraud investors to invest, employed deceptive strong-anu sales
tactics to defraud investors, and further schemed to defraud investors by artiticially intlating
OXFC'S stock price to facilitate Defendants' sales.

106.  By reason of the foregoing, Defendants directly and indirectly violated, and,
unless enjoined, are reasonably likely to continue to violate, Section 1 0(b) and Rule 10b-5(a) of
the Exchange Act, l 5 U.S.C. j 78j(b), and 17 C.F.R. j 240.10b-5(a).
COUNT V1
Fraud in Violation of Section 10(b) and Rule 10b-5(b) of the Exchanze Act
(Against AII Defendants)
107.  The Com mission repeats and realleges Param aphs 1 through 85 of its Complaint.
108.  From no later than August 2013 to the present, Defendants directly and indirectly,
by use of the means and instnzmentalities of interstate commerce, and of the mails, in
colmection with the purchase or sale of seculities, as desclibed in this Complaint, knowingly,
willfully or recklessly m ade untrue statem ents of material facts and om itted to state m aterial
facts necessary in order to make the statements made, in the light of the circumstances under
which they were made, not misleading.
109.  By reason of the foregoing, Defendants directly and indirectly violated, and,
unless enjoined, are reasonably likely to continue to violate, Section 10(b) and Rule 10b-5(b) of
the Exchange Act, 15 U.S.C. j 78j(b), and 17 C.F.R. j 240.10b-5(b).
COUNT VlI
Fraud in Violation of Section 10(b) and Rule 10b-5(c) of the Exchanae Act
(Against AlI Defendants)
1 1 0.  The Comm ission repeats and realleges Paragraphs 1 througlz 85 of its Complaint.
From no later than August 2013 to the present, D efendants directly and indirectly,
by use of the means and instrumentalities of interstate commerce, and of the mails, in connection
with the purchase or sale of securities, as desclibed in this Complaint, knowingly, willfully or

recklessly engaged in acts, practices and courses of business which have operated, are now
operating or will operate as a fraud or deceit upon the purchasers and prospective purchasers of
such securities.
1 1 2.
misrepresentations to schem e to defraud investors to invest, employed deceptive strong-arm sales
tacties to defraud investors, and further schem ed to defraud investors by artiticially inflating
Am ong other things, Defendants knowingly made num erous m atelial
OXFC'S stock price to facilitate Defendants' sales.
By reason of the foregoing, Defendants directly and indiredly violated, and,
unless enjoined, are reasonably likely to continue to violate, Section 10(b) and Rule 10b-5(c) of
the Exchange Act, 15 U.S.C. j 78j(b), and 17 C.F.R. j 240.10b-5(c).
CO UNT VI1l
Fraud in Violation of Section 20(b) of the Exchanze Act
(Against Defendant Guerriero)
1 14.  The Comm ission repeats and realleges Paragraphs 1 through 85 of its Complaint.
1 15.  Guerriero, directly or indirectly, comm itted acts through third parties, including
the boiler room  salesmen who m ade num erous m aterial misrepresentations and individuals who
purchased OXFC stock for the pum ose of artiticially increasing its price at Guerriero's direction,
as described above, all of which constituted violations of the Federal securities laws as described
in this Com plaint.
By reason of the foregoing, Guerriero violated, and unless enjoined, is reasonably
likely to continue to violate Sedion 20(b) of the Exchange Act, 15 U.S.C. j 78t(b).
-
26 -

COUNT IX
Uniust Enrichment
(Against Relief Defendant GCE)
The Comm ission repeats and re-alleges Paragraphs l throug,h 85 of the Complaint
as if fully set forth herein.
1 l 8.  GCE received funds and property from one or more of the Defendants, which are
the proceeds, or are traceable to the proceeds, of the unlawful activities of the Defendants, as
alleged in paragraphs 1 through 85 above. Relief Defendant had no legitimate claim to receive
these f'unds.
1 19.  GCE obtained the funds and property alleged above as part of and in furtherance
of the securities violations alleged in Paragraphs l through 85 above and under circum stances in
which it is not just, equitable or conscionable for them to retain the funds and property. As a
consequence, GCE was unjustly enriched.
RELIEF REQUESTED
W H EREFORE, the Comm ission respectfully requests that the Court:
1.
Temporarv Restraininz Order. Preliminarv lniunction and Permanent Iniunction
Issue a Temporary Restraining Order, Preliminary lnjunction and Permanent lnjundion,
restraining and enjoining Defendants, their ofticers, agents, servants, employees, attorneys, and
all persons in active concert or participation with them , and each of them , from violating the
Federal securities laws alleged in this Complaint.

11.
A sset Freeze
lssue an Order freezing the assets of Defendants and Relief Defendant, until f'urther Order
of the Court.
111.
Enioininz Securities Solicitations
Issue an Order prohibiting Guerriero from directly or indirectly, including, but not limited
to, through any entity owned or controlled by Gueniero, participating in the issuance, purchase,
offer, or sale of any security, provided, however that such order shall not prevent Guerriero from
purchasing or selling securities listed on a national seculities exchange for his own personal
accounts.
IV.
Sworn Accountina
Issue an Order directing Defendants and Relief Defendant to provide a swolm accounting
of all proceeds received resulting from the acts or courses of conduct alleged in this Complaint.
Records Preservation
lssue an Order restraining and enjoining Defendants and Relief Defendant, their
directors, ofticers, agents, servants, employees, attorneys, depositolies, banks, and those persons
in active concert or participation with any one or m ore of them , and each of them , from , directly
or indirectly, destroying, mutilating, concealing, altering, disposing of, or otherwise rendering
illegible in any m almer, any of the books, records, docum ents, correspondence, brochures,
manuals, papers, ledgers, accounts, statements, obligations, tiles and other property of or
-
2 8 -

pertaining to Defendants and Relief Defendant wherever located and in whatever fonu,
electronic or otherwise, that refer, reflect or relate to the acts or courses of conduct alleged in this
Complaint, until further Order of this Court.
Vl.
Expedited Discoverv
Issue an Order expediting discovery for the Commission to take in the period between
issuance of a temporary restraining order and preliminary injunction.
Vl1.
Diszorzem ent
lssue an Order directing Defendants and Relief Defendant to disgorge a11 ill-gotten gains,
including prejudgment interest, resulting from the acts or courses of conduct alleged in this
Complaint.
V11I.
Penalties
lssue an Order directing Defendants to pay civil money penalties pursuant to Section
20(d) of the Securities Act, 15 U.S.C. j 77t(d); and Section 21(d) of the Exchange Act, 15
U.S.C. â 78u(d).
1X .
Penny Stock Bar
Bar Defendants from any future participation in the offering of any penny stock bar, as
defined by Section 3(a)(51)(A) of the Exchange Act, 15 U.S.C. j 78c(a)(51)(A) and Rule 3a51-1
thereunder, 17 C.F.R. j 240.3a51- 1 , including engaging in activities with a broker, dealer, or
issuer for purposes of issuing, trading or inducing or attempting to induce the purchase or sale of
-
29 -

any penny stock, pursuant to Section 20(g) of the Securities Act, 1 5 U.S.C. j 77t(g), and Section
21(d)(6) of the Exchange Act, l 5 U.S.C. j 78u(d)(6), and the Court's equitable powers',
X.
O fficer and Director Bar
Bar Guerriero, pursuant to Section 20(e) of the Securities Act, 15 U.S.C. j77t(e), and
Section 21(d)(2) of the Exchange Act, 15 U.S.C. j78u(d)(2). from selwing as an officer or
director of any entity having a class of securities registered with the Commission pursuant to
Section 12 of the Exchange Act, 15 U.S.C. j 781, or that is required to tile reports pursuant to
Section 15(d) of the Exchange Act, 15 U.S.C. j 78o(d);
XI.
Further Relief
Grant such other and further relief as may be necessary and appropriate.
Xl1.
Retention of Jurisdiction
Further, the Commission respectfully requests that the Court retain jurisdiction over this
action in order to implement and carry out the terms of al1 orders and decrees that may hereby be
entered, or to entertain any suitable application or motion by the Comm ission for additional
relief within the jurisdiction of this Court.
DEM AND F
-
O R A JURY TRIAL
Pursuant to Rule 38 of the Federal Rules of Civil Procedure, the Comm ission demands
trial byjury in this action of all issues so triable.
-
30 -

Dated: December 1 0, 201 5Respectfully subm itted,
M  thew F. Sc  ato
Specia  ar  o. A55021 52
Dean M . Conway
D.C. Bar No. 457433
SECURITIES AND EXCHANGE
By:
COM M ISSION
100 F Street, NE
W ashington, DC 20549
Tel: (202) 551-3749 (Scarlato)
Fax: (202) 772-9245
E-mail: [email protected]
Of Counsel:
Scott W . Friestad
Brian 0. Quinn
Darren E. Long
Brian D. Vann
SECURITIES AND EXCHANGE
COM M ISSION
100 F Street, NE
W ashington D.C. 20549

Bealed

----111111:.-----,--.. 1!!!777qqqq@11,., ' .- '''''''''''-SECIJRITIES AND EXCHANGE COMMISSION
)
)
)

OXFORD CITY FO OTBALL CLUB, INC.,

THOM AS ANTHONY GUERRIERO,

Defendants,

)
and )

)
GCE W EALTH, INC., )

)
Relief Defendant. )

)

SEALED DO CUM ENT

,'' z

UN ITED STATES DISTRICT COURT FILED by D.C.

SOUTH ERN DISTRICT OF FLORIDA

DEC 1 2 2215
CASE NO.

, 

' /EN M LARIMQJRE:?-s g ' -)K t? s oljyzsvj .U . o FCI-/. - .z!
A ,

Plaintiff,
JURY TRIAL

DEM ANDED

MAGISTM TE JUDGZ
@IX NTON e

COM PLAINT FOR -INJUNCT 1VE AND OTHER RELIEF

Plaintiff Securities and Exchange Commission (kûcommission'' or IûSEC'') alleges:

INTRODUCTION

This case involves num erous violations of the antifraud and registration

provisions of the Federal securities laws by Defendants Thomas Anthony Gueniero

(lûGuerriero'') and Oxford City Football Club, lnc. (tûOXFC;'' collectively, ûtDefendants'') a>

public company that falsely claim s be the lkthe largest publicly traded diversitied portfolio of

professional sports team s in the world'' and to own a ttdiversitied portfolio of academ ic

institutions.''

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 1 of 31 



   

From at least August 2013 to the present, Defendants, under the guise of OXFC'S

:tb iler room ''l out of which they sold m illionsnominal legitim ate businesses
, operated a classic o

of shares of illegal unregistered offerings through several fraudulent practices designed to

deceive investors concerning the value of the stock they were purchasing and the future profits

they could realize. Defendants further schemed to defraud investors by artiticially inflating the

value of OXFC stock to induce investm ent by selling ûtdiscounts'' from the artiticially intlated

price, and used deceptive business practices to strong-ann investors into purchasing OXFC

stock. As pa14 of these fraudulent practices, Defendants made num erous misstatem ents to

investors regarding, am ong other things, OXFC'S current assets, its business plan, its f'uture

protitability, and the composition of its management.

3. Over the course of approxim ately 18 months, Defendants fraudulently raised

more than $6.5 million from more than 150 investors who were often unsuspecting,

unaccredited, and inexperienced with investing.

4. Since at least August 2013, Guerriero has been enriched by Defendants'

fraudulent offering through the transfer of at least $2.2 million to bank accounts owned by Relief

Defendant, GCE Wea1th lnc. (1tGCE''), which was a company owned and controlled by

Guerriero.

Defendants' unlawful solicitations remain ongoing. The SEC has recently learned

that Defendants have continued their unregistered offering, soliciting several investors over the

past several m onths - and as recently as December 8, 2015.

ktûBoiler room ' activity consists essentially of offering to custom ers securities of certain

issuers in large volum e by m eans of an intensive selling cam paign through numerous salesm en
by telephone or direct mail, without regard to the suitability to the needs of the customer, in such

a manner as to induce a hasty decision to buy the security being offered without disclosure of the

material facts about the issuer.'' SEC v. R.J Allen t:o Assocs., Inc., 386 F. Supp. 866, 874 (S.D.

Fla. 1974).

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 2 of 31 



   

The SEC has also recently learned that Defendants have continued to dissipate

investor funds. ln early October 20l 5, Gueniero orchestrated a selies of wire transfers am ong

OXFC and GCE accounts he controlled, including an $83,333 transfer from an OXFC account to

a GCE account the day after he appeared for testim ony before the SEC and refused to answer

questions based upon his Fifth Amendment rights against self-incrimination. A week later, on

October 23, 20l 5, Guerriero withdrew in cash more than $ l 30,000 in fraudulently obtained

funds from a GCE account. ln November 20l 5, a11 remaining funds in OXFC'S and GCE'S

known bank accounts were emptied.

7. As a result of the conduct alleged in this Complaint, Defendants violated Sections

5(a), 5(c), and 17(a) of the Securities Act of 1933 (ûlsecurities Act''), 15 U.S.C. jj 77e(a) & (c),

77q(a),' Section 10(b) the Securities Exchange Act of 1934 (tûExchange Act''), l 5 U.S.C. j

78j(b), and Rule 10b-5 thereunder, 17 C.F.R. j 240. 10b-5; and Section 20(b) of the Exchange

Act, 15 U.S.C j 78t(b).Unless restrained and enjoined, Defendants are reasonably likely to

continue to violate the Federal securities laws.

8 .

teluporary restraining order, preliluinary injunction, and pennanent injunction restraining and

enjoining Defendants from violating the federal securities laws; (ii) an order freezing the assets

The Commission, therefore, respectfully requests that this Court enter: (i) a

of Defendants and Relief Defendant, until further order of the Court; (iii) an order directing

Defendants and Relief Defendant to provide a sworn accounting of assets', (iv) an Order

requiring Defendants and Relief Defendant to presel've documents; (v) an Order expediting

discovery; (vi) an order directing Defendants and Relief Defendant to pay disgorgement with

prejudgment interest; (vii) an officer-and-director bar against Guelniero; (viii) a permy-stock bar

against Guerriero; and (ix) an Order directing Defendants to pay civil money penalties.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 3 of 31 



   

DEFENDANTSAND RELIEF DEFENDANT

Defendant Guerriero, age 39, is a resident of Deerfield Beach, Florida. He was

the CEO of OXFC throughout the tim e period of this Com plaint. At various tim es between 1998

and 2005, Guerriero held series licenses 7, 24, and 63, as well as a series 66 in 2009. All of these

licenses have expired. Guerriero worked for twelve years as a registered representative in New

York, during which tim e he was tenuinated f'rom three brokerage tinus. He also is an author of

two self-publishcd books:ûtl-low to M aster and Understand Securities Laws and Regulations; A

M anual for Series 66 Success'' and Sûl-low to Understand and M aster the Stock Market: A

M anual for Series 7 Success.'' During relevant time period of this Complaint, Guerriero

routinely portrayed himself as çtworld renowned for being one of the most powerful and

influential CEO's in the histozy of W all Street.''

10. Defendant OXFC is a Florida public company with principal offices in Deerfield

Beach, Florida. OXFC w as incorporated in Flolida on Febnlary 1 1, 2003, as Sm art Kids Group,

lnc. After a reverse m erger on June 1 1, 2012, Guerriero becam e the company's CEO and sole

controlling ofticer, and the company changed its nam e to W M X Holdings Group, Inc.

(û:WMX''). On July 8, 2013, the company renamed itself to its present name, ûtoxford City

Football Club, lnc.'' OXFC'S com mon stock is quoted on the OTCBB and the OTC Link using

the ticker symbol ûtOXFC.'' Since its inception, Guerriero has controlled all of OXFC'S

operations, including its com munications with investors.

Relief Defendant G CE is a Flolida company with principal offices in Deertield

Beach, Flolida (same as OXFC). GCE is solely owned and operated by Guerriero. lt has no

known business, but has served as the vehicle to which OXFC pays Gueniero's purported

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 4 of 31 



   

compensation. Guerriero purportedly earned $3.7 and $5.1 million in executive compensation in

2014 and 201 5, respectively, for his role at OXFC.

JURISDICTION AND VENUE

12. The Court has jurisdiction over this action pursuant to Sections 20(b), 20(d), and

22(a) of the Securities Act, 15 U.S.C. jj 77t(b), 77t(d) and 77v(a); and Sections 2 l(d) and 27 of

the Exchange Act, 15 U.S.C. jj 78u(d) and 78aa. The Commission seeks the imposition of civil

penalties pursuant to Section 20(d)(2)(C) of the Seculities Act, 15 U.S.C. #77t(d)(2)(C), and

Section 21(d)(3)(B)(iii) of the Exchange Act, 15 U.S.C. jj 78u(d)(3)(B)(iii). The Commission

f'urther seeks an order prohibiting Guerriero f'rom engaging in any offering of permy stock

pursuant to Section 20(g) of the Securities Act, 15 U.S.C j 77t(g), and Section 21(d)(6) of the

Exchange Act, 15 U.S.C. j 78u(d)(6), and from selwing as an ofticer and diredor of a public

company pursuant to Section 20(e) of the Securities Act, 15 U.S.C. j77t(e), and Section 21(d)(2)

of the Exchange Act, l 5 U.S.C. j78u(d)(2).

1 3. The Court has personal jurisdiction over Defendants and Relief Defendant, and

venue is proper in this District, because, among other things, Defendants offered or sold

securities to investors in this Distlict, and because Defendants and Relief Defendant reside

and/or have their principal place of business in this District.

14. In connection with the conduct alleged in this Complaint, Defendants, directly

and indirectly, singly or in concert with others, have contacted investors in several States, m ade

use of the means or instnlm entalities of interstate com merce, and made use of the means or

instrum ents of transportation or com munication in interstate comm erce, and of the m ails to carry

out the unlawful conduct described in this Complaint.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 5 of 31 



   

DEFENDANTS'UNLAW FUL CONDUCT

The Foundations of Defendants' Unlawful Conduct

15. ln late 2012, Gueniero was operating a publicly traded com pany called W M X. lt

offered an Executive Training Certiticate in Financial Planning. ln the second quarter of 2012,

W M X had revenue under $50,000, and a net loss of $716,624.

l 6. By April 2013, W MX stock was trading at less than $0.01 per share. On M arch

2 1, 2013, W M X executed a 1-for-4000 reverse stock split. Around that tim e, OXFC had

acquired 49 percent of a British entity, Oxford City Football Club (Trading) Ltd. (ûloxford

Trading''), an entity that operated Oxford City Football Club located in Oxford, England.

Guerriero acquired one percent of Oxford Trading, and a British charitable organization owned

the rem aining 50 percent.

On July 8, 2013, W M X changed its nam e to OXFC. At the time, it claim ed to

have tûtwo core portfolio divisions.'' First, OXFC purportedly had a ûûprofessional Sports

Portfolio,'' which consisted of two soccer teams, the Oxford City Football Club, and the Oxford

City Nomads, that compete in lower divisions of the English Football Association. OXFC also

owns, or has owned at various tim es, a number of sem i-pro indoor and outdoor soccer team s, as

well as a basketball team . According to OXFC'S public filings, none of these team s have

generated profits for OXFC.

l 8. Second, OXFC pum ortedly had an ûtAcademic lnstitution Portfolio Division'' that

consisted of two schools:Oxford City University in the United States, which purported to offer

Bachelors, Masters, and Doctoral degree promams in economics and financial markets, and the

Oxford City Sports College in the United Kingdom: which iûthrivegd) to provide its student-

athletes a comprehensive year-round curriculum'' that included education and football training.

- 6-

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 6 of 31 



   

19. Throughout the relevant peliod, OXFC gave the United States school several

nam es, including Oxford City University, C1T University, City lnstitute of Technology and

Christian Institute Of Technology. lt purported to be plim arily an online university that also had

plans to establish physical space.

revenue attributable to any schools.

OXFC'S public filings with the SEC have never reported

ln addition, at various times the company also purported to have a M edia and

Entertainm ent Portfolio that included a South Florida radio station and a real estate and property

m anagem ent portfolio.

21. Over the relevant period, OXFC often sold itself ûtthe largest publicly traded

diversitied portfolio of professional sports team s in the world'' that also owns, am ong other

things, a çtdiversitied portfolio of academ ic institutions.'' OXFC has not, however, generated

revenue other than the nominal revenue - and zero protit - from its two English soccer team s.

22. By the end of its first full tiscal year after it nam e changed to OXFC, for example,

which ended June 30, 2014, OXFC reported $622,522 in revenue, and a net loss of more than $7

rrlilli o r1.

These operations served as the foundation for Defendants' fraud, providing some

level of legitimacy to OXFC such that Defendants were able to induce millions-of-dollars of

investm ent in OXFC through unregistered, fraudulent m eans.

24. Throughout the relevant period, Guerriero has controlled al1 aspects of OXFC'S

operations, including its solicitations of potential investors.

ll. Defendants' Unregistered Direct Offerings Of OXFC Stock Through The Boiler

Room And O ther M eans

25. On March 2 l , 20l 3, OXFC (then called WMX) executed a 1-for-4000 reverse

stock split. Prior to the split, W M X traded for less than a penny per share. On M ay 3, 2013,

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 7 of 31 



   

Guerriero becam e the tirst person to purchase the stock post-split when he bought l00 shares of

W M X at $6.48 per share.

Beginning in or around August 2013, following the nam e change from W M X to

OXFC, Guerriero set up and m anaged a call center in OXFC'S headquarters in Deerfield Beach,

Florida, to sell OXFC stock to the general public using a classic boiler room -style operation.

27. Guerriero enlisted a recidivist fraudster and other salesm en experienced in high-

pressure sales tactics to assist him in the scam . The sales team was hired as purported

ûtconsultants'' and paid on comm issions that totaled as much as 15-20% of a11 sales. None of

these fees were disclosed to investors. ln fact, Guerriero instructed boiler room salesm en to tell

investors who inquired that the salesm en w ere salaried employees of the com pany that received

no comm issions.

28. Throughout the relevant period, Guerriero controlled and managed OXFC'S boiler

room operations. Am ong Other things, Guerriero trained the sales force, created written scripts

for them to follow on calls, and m onitored sales calls to develop m ethods to enhance the boiler

room 's effectiveness. Guerriero was also directly involved in OXFC'S unregistered offerings by

soliciting investors, often when boiler room salesmen would folw ard calls to Gueniero for

Guerriero to act as the sales tûclosen''

29. Pursuant to Guerriero's instruction, the boiler room salesmen would seek to

induce investment using deceptive sales tactics, schem es to defraud investors, and fraudulent

representations of the value and future profit potential of OXFC, as othelw ise described in this

Complaint.

The boiler room contacted potential investors using num erous lead lists purchased

f'rom third parties. As pa14 of their sales pitch, they made no effort to inquire into financial

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 8 of 31 



   

background or investing experience of potential investors. Furthenuore, the boiler room

salesmen masked their identities by using aliases.

Throughout the relevant peliod, there was no registration statem ent filed with the

SEC, nor was there a registration statem ent in effect, for Defendants' sales of OXFC shares.

ln its publicly tiled annual reports, OXFC claimed an exemption from registration

pursuant to Rule 506 of SEC Regulation D, 17 C.F.R. j 230.506 and claimed they ûtdid not

engage in any general solicitation or advertising.''Defendants, however, did not satisfy this

exemption because they engaged in a general sales solicitation effort that involved m aking cold-

calls to thousands of prospective investors using num erous lead lists purchased from third

parties.

Defendants did not vet potential investors for ûtaccredited'' status. They did not

ask questions concenzing the investors' sophistication or tinancial holdings, nor did they ask for

docum entation contirm ing such status. lnstead, Defendants solicited m any unsophisticated

investors that did not possess the expelience, incom e, or assets to qualify as accredited investors.

34. Guerriero also m ade several attempts to conceal the fact that he was selling

unregistered shares to non-accredited investors. Although he m ade no attempt, either prior to

m aking cold calls or when speaking to investors, to determine if the individuals he targeted were,

in fact accredited investors, Guerriero attem pted to create apost hoc record of their

qualitications.

Following their agreement to purchase shares, Defendants sent certain investors

three pages of a Subscription Ameement sir ature pages in which they were supposed to attest

to their ttaccredited'' status. The necessary boxes indicating that the investors were accredited

based on income and assets had already been checked by Gueniero or others at this direction,

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 9 of 31 



   

and the investors were simply asked to sign the pages and send them back. Those signature

pages were then inserted into the full Subscription Agreement signature pages by OXFC. ln

other cases, Guerriero or others at his directly simply forged the sir ature pages altogether.

36. ln addition, during the tim e period of these share issuances, OXFC stock qualitied

as a lûpenny stock'' because it was an equity security that traded under $5 per share duling the

relevant peliod, and did not qualify for any of the listed exem ptions in Exchange Act Rule

3a51-1.

Through use of the boiler room and othezw ise, f'rom at least August 2013 through

the present, Defendants sold millions of shares of OXFC stock through direct offerings to more

than 150 investors in over 30 states using the phone, em ail, and the m ail, generating proceeds of

more than $6.5 million.

111. Defendants' Fraudulent O fferinzy of OXFC Stock

Defendants also violated the Federal securities laws by selling OXFC via

numerous material misrepresentations of fact and schem es to defraud investors.

A. Defendants' Schem e To Artificially Inflate The Price of OXFC Stock

Clitical to Defendants' sales pitch was their claim that OXFC was conducting

direct offerings at a significant discount from the stock's publicly quoted price, and that its

offering was only for a lim ited tim e. Typically, Defendants were offeling OXFC stock at about

$1 to $2 per share, when its publicly quoted price was in the range of $4 to $6 per share.

40. W hat Defendants failed to infonu investors, however, was that Defendants had

schemed to artiticially intlate OXFC'S publicly quoted sales price to further their sales pitch.

Duling the relevant period, OXFC'S stock was thinly traded on the OTC markets, and, to prop up

the pzice, Defendants enlisted several individuals to purchase enough stock to maintain a

- 1 0 -

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 10 of 31 



   

sufticient price level such that Defendants could pitch a discount that would seem attractive to

investors.

Defendants' sole purpose in facilitating these trades was to schem e to defraud

potential investors by giving the appearance that they were purchasing a stock at a ççdiscount''

when, in fact, OXFC'S quoted price at the tim e was artiticially inflated by Defendants' schem e.

Defendants further knew that their direct offerings would be subject to holding periods that

prohibited investors from selling the stock for at least a year, thereby exposing the investors to a

drastic decline in the publicly quoted plice once Defendants' efforts to artiticially intlate

OXFC'S stock ceased.

42. Indeed, by 2015, OXFC'S stock price had crashed to less than $0.01 per share.

43. Defendants recently affected another reverse stock split in August 2015, this tim e

at 1 :2000, to again intlate its price.As of December 8, 2015, OXFC stock is trading around $ 10

per share, but that price is thousands of tim es less than its height before the reverse stock split,

which resulted in massive potential losses for OXFC'S investors.

B. Defendants' Unlawful Strong-Arm  Sales Tactics

44. Defendants also coerced num erous individuals to purchase OXFC stock by

tlicking them into thinking that they had already agreed to purchase the shares when they had

not. Througlzout the relevant period, Defendants engaged in a schem e to defraud by obtaining

investors' personal infonuation over the telephone, such as a date of birth and Social Security

number, while pressing buttons on their telephone to give the appearance of the use of a

recording device.

After the ltrecordinp'' Defendants would send investors wlitten continnation of a

claim ed çûpurchase'' of OXFC shares that set a due date for paym ent. Defendants further claim ed

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 11 of 31 



   

ûûV bal Verification System ''z that linked their personalthat the purchase was recorded on a er

infonnation with the purchase via a tiling with the SEC.

lf a potential investor disputed the transaction, Defendants falsely claimed that the

Verbal Verification System was legally binding, and that if they failed to purchase the stock,

they faced collections actions, law suits, liens, late fees, and impainnent of their credit rating.

47. For instance, Defendants contacted by telephone one investor, a higah school

graduate who earns approximately $ 1,200 per month and had no savings or investments to speak

of, to offer him an opportunity to buy OXFC stock at a discounted price. Defendants told this

investor that he had to act fast as the alleged discount window on the stock price was closing.

The investor did not ap'ee to purchase OXFC shares. Rather, he simply am eed to kûlock in'' the

offer at the discounted price as a result of Guerriero's agvessive sales pitch. After receiving his

continnation email, the investor responded by thanking Guerriero for the opportunity, but

declined the offer. Guerriero, however, told the investor that the transaction was already

consumm ated, irreversible, and tçlinked to his social security num ber.'' Guerriero further told the

investor that he would face late fees, collection costs, and liens on his property if he failed to

pay. The investor, believing Guerriero's tllreats that he owed OXFC $50,000 and would face

lawsuits and financial ruin if he refused to pay, borrowed $50,000 f'rom his sister to satisfy the

z'debt ''

48. Another investor, a 79-year-old widow who Guerriero sought to deceive into

liquidating her retirem ent annuity to invest in OXFC, received the following email from

Guerriero when she decided the next day to not invest;

2 Throughout the relevant peliod, Defendants gave this purported tûverbal Veritication

System '' several nam es, including the ûûlntelmational Banking Verbal Veritication System .''

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 12 of 31 



   

You are responsible to satisfy your legal and binding com mitment. lf l

do not hear from you Today November 8th, 2013 1 will turn this over to
our legal/collections departm ent at 5:01PM  who are experts and have a

history of collecting every single dollar that is owed to us, plus all legal,

all collection costs, and a trem endous amount of damages.

1 will be seeking damages in excess of $10 million against you and
your trust for the health related issues that 1 have dealt with due to the

stress of dealing directly with you in regards to this m atter. You have
continually lied, continually misrepresented your intentions, and have

purposefully caused me irreparable hann in defaulting on your legal

obligations in this transaction.

49. Defendants had no tûlegal/collections departm ent'' and no history of collecting on

such alleged debts.

Five days later, the widow had a heart attack that she attributes to the stress

Defendants placed on her, and soon thereafter, liquidated a substantial portion of her stable

annuity and gave Defendants $250,000.

51. Numerous other investors have faced sim ilar deceptive sales practices from

Defendants throughout the relevant peliod, whereby Defendants attempted to coerce investment

in OXFC through misrepresentations and false threats of collection actions, lawsuits, liens, and

similar actions.

52. This conduct constituted a deceptive business practice intended to induce

investm ent in OXFC. Defendants knowingly m isrepresented that investors had agreed to

purchase OXFC stock, when they had not, and that the Verbal Verification System locked them

into a purchase. Thus, Defendants knowingly lied to investors both about the existence of a

Verbal Velification System , its alleged link to the SEC, and that investors had agreed to purchase

OXFC stock.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 13 of 31 



   

Defendants' m isrepresentations were m aterial to investors and convinced

numerous individuals to invest in OXFC who othenvise would have declined.

Defendants' conduct also constituted a scheme to defraud investors, through a

pattern and practice of using false claims of the existence of a Verbal Verification System and

other deceptive strong-arm sales tactics to coerce investm ent in OXFC.

55. Gueniero also has taken steps to hide Defendants' unlawful conduct. W hen

Guerriero leanzed that an investor had spoken with individuals at the SEC and had expressed

concerns about OXFC, Gueniero called the investor and coerced him into leaving a staged voice

m ail on Guerriero's phone - using a script prepared by Gueniero - where the investor

apologized for causing any trouble, stated that his com plaints to the SEC were unfounded, and

continued that he was com fortable with his investm ent. Guerriero even ordered this individual

to m ake a second voicem ail because he thought the tirst staged voicem ail left by the investor was

inadequate to fully cover Guerriero's tracks.

C. Defendants' M aterial M isrepresentations and Om issions Concerning

OXFC'S Value and Future Profitability

56. To further entice unsuspecting investors to purchase the unregistered securities,

Defendants made numerous m aterial m isstatem ents and omissions to investors regarding

OXFC'S current and future value.

The Boiler Room  Salesm enss And Guerriero's M aterial

M isrepresentations Concerning OXFC'S Value and Future

Profitability

57. Gueniero instructed OXFC'S boiler room salesm en to tell potential investors that

OXFC: (1) had large real estate holdings worth about $ 100 million and (2) owned an online

university with students currently enrolled. At Gueniero's direction, OXFC'S boiler room

salesm an m ade such statem ents to investors during sales calls.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 14 of 31 



   

58. These statements were false, and Defendants knew it. OXFC never had real

estate holdings worth anywhere near $ 100 million, nor did it ever have a paying student in its

online university. Guerriero, as CEO of OXFC, knew of its business operations, as further

demonstrated by his certitication of OXFC'S public tilings that did not reflect the inflated

revenues or assets that Defendants described to investors.

59. OXFC'S boiler room salesm en and Guerriero also m ade m isleading and

unfounded stateluents that OXFC:(1) was going to pay dividends of $0.50 per share within a

year or less; and (2) would socm be listed on the New York Stock Exchange (tûNYSE''). ln at

least two instances, Guerriero gave investors a specitic date on which OXFC would pay a

dividend, and in at least one case, Guerriero told the investor that the Board of Directors had

already ûtapproved'' the dividend. Guerriero also told one investor that OXFC should be listed on

the NYSE by the first quarter of 2015.

60. A11 of these statem ents were false and misleading, and Defendants knew it. Even

according to its own l O-K, OXFC has never been tinancially able to pay a dividend, let alone a

$0.50 per share dividend in the first year that investors owned the stock. ln fact, the company

lost $9.1 million and $3.7 million for the fiscal years ending 2014 and 2013. W ith such losses,

state law prohibited OXFC from issuing a dividend, as OXFC acknowledged in public SEC

tilings m ade after at the m isrepresentations were m ade to investors. Oxford City also disclosed

in its tilings that it had ûtnot declared any dividends and we do not plan to declare any dividends

in the foreseeable future.''

Likewise, the company has never been close to meeting the qualitications to list

on the NYSE. For example, to list On the NYSE, OXFC'S publicly held shares would have to

have an aggregate market value of $40,000,000.Although OXFC'S market cap occasionally

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 15 of 31 



   

exceeded that amount due to its artiticially hig,h stock price, the NYSE rules require companies

to subtract from their m arket cap any shares held by com pany insiders, which would have put

OXFC well below the $40,000,000 threshold. The NYSE rules also set minimum requirements

on earflings from continuing operations that Oxford City had no plausible way of m eeting.

62. These statem ents were also m aterial because they falsely gave the impression that

OXFC stock had future value for investors, which would intluence them to invest in OXFC.

Defendants' Fraudulent ifBusiness Plans'' And Guerriero's

Supporting M isrepresentations

63. Defendants further misled investors and prospective investors during the relevant

period through several false and m isleading tsBusiness Plans'' that they provided to investors and

potential investors.

64. Guerriero created and/or instructed OXFC em ployees as to the statem ents m ade in

OXFC'S Business Plans, and had the ultim ate authority over a1l statem ents contained therein

before they were sent to investors.

OXFC'S Business Plans were life with m aterial m isrepresentations. For exam ple,

in one Business Plan sent to investors in late 2013, Defendants claim to own a broadcasting

network called the Oxford City Broadcast Network (ç1OCBN''). The OCBN was touted in

OXFC'S Business Plan as a ûtstate-of-the-art production facility . . . capable of handling most

comm ercial delivery system s,'' that boasts a radio signal on AM  740 that is ûtone of the strcmgest

in the state of Florida.'' lt projected profits for OCBN of $3.9 million in its first year, and almost

$20 million over tive years.

66. Furtherm ore, in or around August 2013, Guerriero discussed OCBN with at least

one investor, and he claimed that OXFC çtpurchased,'' ûûowned'' and ûtacquired'' a broadcasting

network.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 16 of 31 



   

These statem ents were false, and Defendants knew it. At the time, OXFC had

only a six-m onth contract with a real broadcasting network to perm it OXFC to broadcast for 1

hour per week. lt had no revenue streams. Rather, Defendants used the hour as a platfonu for

Gueniero tout himself as an up-and-com ing entrepreneur and OXFC as an attractive investm ent

opportunity. There was no reasonable basis for Defendants to project multi-million protits

within one year, and Defendants did not genuinely believe that OXFC would obtain such protits.

68. Defendants also misled investors about the success and protitability of Oxford

City University, the purported online college in the U.S. and the cornerstone of OXFC'S

ûûAcademic Portfolio.'' OXFC Business Plans that were sent to investors over the relevant period

projected protits from its universities of $495 million in proht over a tive-year span.

69. ln an em ail to one investor, Guerriero elaborated:

W e anticipate in 5 years to get to over 15,000 students. This would

bring our revenue to over $ 150 Million. W e anticipate operating at
a 90% protit, which is $135 million per year. So by Year 5 we
anticipate generating over $500 million in net protit.

OXFC has no track record of profits from any academ ic prom am s during its

existence. ln fact, over the relevant period, OXFC'S public tilings never reported any revenue

from any academic institution. Yet Defendants were projecting protits that would have made it

one of the largest, if not the largest, for-protit university in the United States.

Defendants' Business Plans contained several other fraudulent protit projections.

The projected protits included earning approximately an additional $240 million in five years

from the following sources'.

$7.4 million from ttour Existing lndoor Arena''

$7.6 million from tûour Existing Oxford City FC Stadium''

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 17 of 31 



   

. $21.9 million from ût10 New lndoor Oxford City FC Academy & Sports Rental

Facilities''

. $71.3 million from the ûlNew Oxford City FC Stadium''

* $38.1 million from the CsNew Oxford City FC Facility''

* $30 million from the itNew Oxford City Clubhouse & Convention Center''

* $31.1 million from the tûNew Oxford City Futsal Arena''

. $31.1 million from the ûlNew Oxford City Basketball Arena''

Defendants also claimed in Business Plans that OXFC would generate $19

million of profit from the SûCIT University Think Tank,'' which was purportedly an incubator for

entrepreneurial ideas com ing from the University's student body. No such entity existed.

73. All told, OXFC'S Business Plan projected about $777 million fzz proft fzz-/ive

yeal's.

74. Defendants fraudulently made these protit projections. At the time they were

m ade, OXFC had only nom inal revenue from its 49 percent interest in an English soccer club.

According to its own 10-Ks (many of which were tiled after Defendants made the foregoing

misrepresentations), OXFC'S total operations sustained comprehensive losses of approximately

$7.4 million, $9. 1 million, and $3.7 million for the fiscal years ending 2015, 2014, and 2013,

respectively, and had an accumulated deticit of $2l .5 million as of June 30, 2015.

75. Althoug,h the English soccer club, which owned a sm all facility and a number of

sem i-pro indoor and outdoor soccer team s, reported some revenue, it never tum ed a profit since

OXFC becam e a m inority owner. ln total, from 2013-2015, OXFC'S football division had

generated average annual gross revenues of only $431,032 with no profits.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 18 of 31 



   

76. Defcndants therefore did not reasonably or genuinely make any of these protit

rojedions.P

A11 of these profit projections were material to investors because they directly

retlected OXFC'S future value, which influenced investors to purchase OXFC stock.

78. ln addition, in a Business Plan that Guerriero sent to investors on or around

December 2013, Defendants extolled the value of OXFC'S stock, stating it was ûtundervalued,''

has a ûtbook value of $38 per share'' and ûûshould be trading at 5-6 times book value'' or llover

$224 per share.'' Defendants also boasted that ûûinstitutional tinus had collectively accumulated

over 88% of the company, m aking it very stable and secure.'' Finally, the document described

OXFC as a ttl3l-year-old debt-free, diversified holding company that has been featured in the

W all Street Journal, New York Tim es, CNBC, and countless periodicals.''

Guerriero repeated the misrepresentation that OXFC was a 131 year-old debt-free

company to multiple investors on the phone and in at least one email.

80. A11 of these statem ents were false, and Defendants knew it. OXFC has not

generated a single dollar in protits since it was created. The small am ount of revenue OXFC

generates from its 49 percent ownership of the U.K. football club (from legitimate ticket sales,

concessions, facilities rentals, and other activities) is eclipsed by OXFC'S expenses and

Guelriero's com pensation. Furthennore, although the UK soccer club was 131 years 0ld,

Guerriero's holding com pany was fonned in 2013 and, in fact, had significant debt.

Gueniero also m isled investors about OXFC'S m anagem ent on num erous

occasions. In m arketing materials and press releases, Guerliero claim ed to have a large and

diverse ûtAdvisory Board'' that assisted him in the management of OXFC. M ost of these alleged

advisors were accomplished individuals, respected in tields such as education, sports, and

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 19 of 31 



   

m edicine. One nam e that Guerriero touted in almost a11 of OXFC'S m arketing materials is

Brandon Steiner, a m edia personality who appears occasionally on television news and sports

channels with fam ous athletes or com mentators. In OXFC m arketing matelials, Gueniero

presents Steiner prominently as a member of his Advisory Board.ln one document, Steiner and

Guerriero are listed alone under the heading tûlfey Board M embers,'' followed by pictures and

bios of the two m en.

82. These statements were false and misleading, and Defendants klzew it. W hile

Steiner m ay have been contacted by Guerriero on one or two occasions and agreed to offer some

advice, he was unaware of Guerliero's representation, was not involved with OXFC

management, and received no com pensation from the Company. Guerriero also touts Dr. Larry

Fenn and Dr. Richard Sherza, two accom plished individuals in academ ia, as being part of the

ûtM anagem ent Team '' of his online university.Neither of these individuals were part of

Gueniero's m anagement team, had any involvem ent with M r. Guerriero, or knew anything

about OXFC or its purported online university.

83. These misrepresentations were material. Investors were intluenced to invest by

OXFC'S association with prominent business members such as Steiner.

1V. Defendants' Recent Unlawful Solicitations And Asset Dissipation

Defendants continue to solicit investors for um-egistered offerings using likely

fraudulent m eans. The SEC has recently learned that Defendants have continued to solicit

unaccredited investors over the past few m onths - and as recently as December 8, 2015. In some

instances, Gueniero again overstated OXFC'S profit potential and assets, and used similar

deceptive sales tactics to induce investm ent as othenvise described in this Complaint.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 20 of 3185. Defendants have also recently dissipated investor funds. ln early October 2015,

Guerriero orchestrated a series of wire transfers among OXFC and GCE accounts he controlled,

including a large transfer from the OXFC account to GCE the day after he appeared for

testim ony before the SEC and refused to answer questions based upon his Fifth Am endm ent

rights against self-incrim ination. A week later, on October 23, 2015, Gueniero withdrew m ore

than $ 130,000 in cash f'rom a GCE account. Gueniero withdrew an additional $16,682 in cash

on November 4, 2015 and spent over $4,000 on colporate debit cars. As of November 30, 2015,

a11 of the GCE and OXFC corporate accounts had zero or negative balances.

86. Based on the sale of thousands of shares of unregistered securities, numerous

misrepresentations and omissions to investors to induce investment in OXFC, coercive sales

tactics, several schemes to defraud, and the likely movement of investor assets overseas,

em ergency relief is needed to stop the sale of unregistered securities and Defendant's coercive

sales tactics, presen'e any funds presently in the Defendants' accounts that have been obtained

from the sale of unregistered securities, obtain an im mediate accounting of investor funds, and

preserve documents regarding the company and its operations. lndeed, unless restrained and

enjoined, Defendants are reasonably likely to continue to violate the Federal securities laws

through their currently ongoing operations and cause further investor harm .

COUNT I

Violations of Sections 5(a) and 5(c) of the Securities Act

(Against all Defendants)

87. The Comm ission realleges and incom orates by reference paragraphs 1 through 86

above.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 21 of 31 



   

88. By engaging in unregistered sales of OXFC stock, Defendants, directly or

indirectly, made use of m eans or instruments of transportation or communication in interstate

comm erce or of the mails, to Offer to sell Or to sell securities, or to carry or cause such seeuzities

to be carried through the m ails or in interstate com merce for the purpose of sale or for delivery

after sale.

89. No registration statement has been tiled with the Comm ission or has been in

effect with respect to any of the sales alleged above.

90. No exem ption applied to Defendants' unregistered offerings.

91 . By reason of the foregoing, Defendants violated, and unless restrained and

enjoined will to continue to violate, Sections 5(a) and 5(c) of the Securities Act, 15 U.S.C. jj

77e(a) and (c).

CO UNT 11

Fraud in Violation of Section 17(a)f 1) of the Securities Act

(Against AlI Defendants)

92. The Comm ission repeats and realleges Paragraphs 1 through 86 Of its Complaint.

93. From at least August 2013 to the present, Defendants directly and indirectly, by

use of the means or instrum ents of transportation or comm unication in interstate comm erce and

by use of the mails, in the offer or sale of securities, as described in this Com plaint, knowingly,

willfully or recklessly employed devices, schem es or artitices to defraud.

94. Am ong other things, Defendants knowingly m ade num erous m aterial

misrepresentations to schem e to defraud investors to invest, em ployed deceptive strong-anu sales

tactics to defraud investors, and further schemed to defraud investors by artificially inflating

OXFC'S stock price to facilitate Defendants' sales.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 22 of 31 



   

95. By reason of the foregoing, Defendants directly and indirectly violated, and,

unless enjoined, are reasonably likely to continue to violate, Section l 7(a)( 1) of the Securities

Act, l 5 U.S.C. j 77q(a)(1).

COUNT llI

Fraud in Violation of Section 17(a)(2) of the Securities Act

(Against All Defendants)

96. The Comm ission repeats and realleges Paragraphs 1 through 86 of its Complaint.

97. From no later than August 2013 to the present, Defendants directly and indirectly, by

use of the m eans or instrum ents of transportation or communication in interstate comm erce and

by the use of the mails, in the offer or sale of seculities, as desclibed in this Complaint, obtained

money or property by means of untrue statements of matelial facts and omissions to state

material facts necessary to make the statements made, in the light of the circumstances under

which they were made, not m isleading.

98. By reason of the foregoing, Defendants directly and indirectly violated, and, unless

enjoined, are reasonably likely to continue to violate, Section 17(a)(2) of the Securities Ad, 15

u.s.c. # 77q(a)(2).

COUNT IV

Fraud in Violatipn of Nectiqn 17(a)(3) of the Securities Act

(Against All Defendants)

99. The Commission repeats and realleges Paragraphs 1 through 85 of its Complaint.

100. From no later than August 2013 to the present, Defendants directly and indirectly,

by use of the m eans or instrum ents of transportation or communication in interstate comm erce

and by the use of the mails, in the offer or sale of securities, as described in this Complaint,

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 23 of 31 



   

engaged in transactions, pradices and courses of business which have operated, are now

operating or will operate as a fraud or deceit upon the purchasers and prospective purchasers of

such securities.

Among other things, Defendants knowingly made num erous m aterial

misrepresentations to schem e to defraud investors to invest, employed deceptive strong-anu sales

tactics to defraud investors, and further schem ed to defraud investors by artiticially inflating

OXFC'S stock price to facilitate Defendants' sales.

102. By reason of the foregoing, Defendants directly and indirectly violated, and,

unless enjoined, are reasonably likely to continue to violate, Section 17(a)(3) of the Securities

Act, 15 U.S.C. j 77q(a)(3).

COUNT V

Fraud in Violation of Section 10(b) and Rule 10b-5(a) of the Exchante Act

(Against All Defendants)

The Comm ission repeats and realleges Paragraphs 1 through 85 of its Complaint.

104. From no later than August 2013 to the present, Defendants directly and indirectly,

by use of the m eans and instnlm entalities of interstate com merce, and of the mails, in connection

with the purchase or sale of securities, as described in this Com plaint, knowingly, willfully or

recklessly employed devices, schemes or artitices to defraud.

105. Am ong other things, Defendants knowingly m ade num erous m aterial

misrepresentations to scheme to defraud investors to invest, employed deceptive strong-anu sales

tactics to defraud investors, and further schemed to defraud investors by artiticially intlating

OXFC'S stock price to facilitate Defendants' sales.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 24 of 31 



   

106. By reason of the foregoing, Defendants directly and indirectly violated, and,

unless enjoined, are reasonably likely to continue to violate, Section 1 0(b) and Rule 10b-5(a) of

the Exchange Act, l 5 U.S.C. j 78j(b), and 17 C.F.R. j 240.10b-5(a).

COUNT V1

Fraud in Violation of Section 10(b) and Rule 10b-5(b) of the Exchanze Act

(Against AII Defendants)

107. The Com mission repeats and realleges Param aphs 1 through 85 of its Complaint.

108. From no later than August 2013 to the present, Defendants directly and indirectly,

by use of the means and instnzmentalities of interstate commerce, and of the mails, in

colmection with the purchase or sale of seculities, as desclibed in this Complaint, knowingly,

willfully or recklessly m ade untrue statem ents of material facts and om itted to state m aterial

facts necessary in order to make the statements made, in the light of the circumstances under

which they were made, not misleading.

109. By reason of the foregoing, Defendants directly and indirectly violated, and,

unless enjoined, are reasonably likely to continue to violate, Section 10(b) and Rule 10b-5(b) of

the Exchange Act, 15 U.S.C. j 78j(b), and 17 C.F.R. j 240.10b-5(b).

COUNT VlI

Fraud in Violation of Section 10(b) and Rule 10b-5(c) of the Exchanae Act

(Against AlI Defendants)

1 1 0. The Comm ission repeats and realleges Paragraphs 1 througlz 85 of its Complaint.

From no later than August 2013 to the present, D efendants directly and indirectly,

by use of the means and instrumentalities of interstate commerce, and of the mails, in connection

with the purchase or sale of securities, as desclibed in this Complaint, knowingly, willfully or

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 25 of 31 



   

recklessly engaged in acts, practices and courses of business which have operated, are now

operating or will operate as a fraud or deceit upon the purchasers and prospective purchasers of

such securities.

1 1 2.

misrepresentations to schem e to defraud investors to invest, employed deceptive strong-arm sales

tacties to defraud investors, and further schem ed to defraud investors by artiticially inflating

Am ong other things, Defendants knowingly made num erous m atelial

OXFC'S stock price to facilitate Defendants' sales.

By reason of the foregoing, Defendants directly and indiredly violated, and,

unless enjoined, are reasonably likely to continue to violate, Section 10(b) and Rule 10b-5(c) of

the Exchange Act, 15 U.S.C. j 78j(b), and 17 C.F.R. j 240.10b-5(c).

CO UNT VI1l

Fraud in Violation of Section 20(b) of the Exchanze Act

(Against Defendant Guerriero)

1 14. The Comm ission repeats and realleges Paragraphs 1 through 85 of its Complaint.

1 15. Guerriero, directly or indirectly, comm itted acts through third parties, including

the boiler room  salesmen who m ade num erous m aterial misrepresentations and individuals who

purchased OXFC stock for the pum ose of artiticially increasing its price at Guerriero's direction,

as described above, all of which constituted violations of the Federal securities laws as described

in this Com plaint.

By reason of the foregoing, Guerriero violated, and unless enjoined, is reasonably

likely to continue to violate Sedion 20(b) of the Exchange Act, 15 U.S.C. j 78t(b).

- 26 -

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 26 of 31 



   

COUNT IX

Uniust Enrichment

(Against Relief Defendant GCE)

The Comm ission repeats and re-alleges Paragraphs l throug,h 85 of the Complaint

as if fully set forth herein.

1 l 8. GCE received funds and property from one or more of the Defendants, which are

the proceeds, or are traceable to the proceeds, of the unlawful activities of the Defendants, as

alleged in paragraphs 1 through 85 above. Relief Defendant had no legitimate claim to receive

these f'unds.

1 19. GCE obtained the funds and property alleged above as part of and in furtherance

of the securities violations alleged in Paragraphs l through 85 above and under circum stances in

which it is not just, equitable or conscionable for them to retain the funds and property. As a

consequence, GCE was unjustly enriched.

RELIEF REQUESTED

W H EREFORE, the Comm ission respectfully requests that the Court:

1.

Temporarv Restraininz Order. Preliminarv lniunction and Permanent Iniunction

Issue a Temporary Restraining Order, Preliminary lnjunction and Permanent lnjundion,

restraining and enjoining Defendants, their ofticers, agents, servants, employees, attorneys, and

all persons in active concert or participation with them , and each of them , from violating the

Federal securities laws alleged in this Complaint.

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 27 of 31 



   

11.

A sset Freeze

lssue an Order freezing the assets of Defendants and Relief Defendant, until f'urther Order

of the Court.

111.

Enioininz Securities Solicitations

Issue an Order prohibiting Guerriero from directly or indirectly, including, but not limited

to, through any entity owned or controlled by Gueniero, participating in the issuance, purchase,

offer, or sale of any security, provided, however that such order shall not prevent Guerriero from

purchasing or selling securities listed on a national seculities exchange for his own personal

accounts.

IV.

Sworn Accountina

Issue an Order directing Defendants and Relief Defendant to provide a swolm accounting

of all proceeds received resulting from the acts or courses of conduct alleged in this Complaint.

Records Preservation

lssue an Order restraining and enjoining Defendants and Relief Defendant, their

directors, ofticers, agents, servants, employees, attorneys, depositolies, banks, and those persons

in active concert or participation with any one or m ore of them , and each of them , from , directly

or indirectly, destroying, mutilating, concealing, altering, disposing of, or otherwise rendering

illegible in any m almer, any of the books, records, docum ents, correspondence, brochures,

manuals, papers, ledgers, accounts, statements, obligations, tiles and other property of or

- 2 8 -

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 28 of 31 



   

pertaining to Defendants and Relief Defendant wherever located and in whatever fonu,

electronic or otherwise, that refer, reflect or relate to the acts or courses of conduct alleged in this

Complaint, until further Order of this Court.

Vl.

Expedited Discoverv

Issue an Order expediting discovery for the Commission to take in the period between

issuance of a temporary restraining order and preliminary injunction.

Vl1.

Diszorzem ent

lssue an Order directing Defendants and Relief Defendant to disgorge a11 ill-gotten gains,

including prejudgment interest, resulting from the acts or courses of conduct alleged in this

Complaint.

V11I.

Penalties

lssue an Order directing Defendants to pay civil money penalties pursuant to Section

20(d) of the Securities Act, 15 U.S.C. j 77t(d); and Section 21(d) of the Exchange Act, 15

U.S.C. â 78u(d).

1X .

Penny Stock Bar

Bar Defendants from any future participation in the offering of any penny stock bar, as

defined by Section 3(a)(51)(A) of the Exchange Act, 15 U.S.C. j 78c(a)(51)(A) and Rule 3a51-1

thereunder, 17 C.F.R. j 240.3a51- 1 , including engaging in activities with a broker, dealer, or

issuer for purposes of issuing, trading or inducing or attempting to induce the purchase or sale of

- 29 -

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 29 of 31 



   

any penny stock, pursuant to Section 20(g) of the Securities Act, 1 5 U.S.C. j 77t(g), and Section

21(d)(6) of the Exchange Act, l 5 U.S.C. j 78u(d)(6), and the Court's equitable powers',

X.

O fficer and Director Bar

Bar Guerriero, pursuant to Section 20(e) of the Securities Act, 15 U.S.C. j77t(e), and

Section 21(d)(2) of the Exchange Act, 15 U.S.C. j78u(d)(2). from selwing as an officer or

director of any entity having a class of securities registered with the Commission pursuant to

Section 12 of the Exchange Act, 15 U.S.C. j 781, or that is required to tile reports pursuant to

Section 15(d) of the Exchange Act, 15 U.S.C. j 78o(d);

XI.

Further Relief

Grant such other and further relief as may be necessary and appropriate.

Xl1.

Retention of Jurisdiction

Further, the Commission respectfully requests that the Court retain jurisdiction over this

action in order to implement and carry out the terms of al1 orders and decrees that may hereby be

entered, or to entertain any suitable application or motion by the Comm ission for additional

relief within the jurisdiction of this Court.

DEM AND F- O R A JURY TRIAL

Pursuant to Rule 38 of the Federal Rules of Civil Procedure, the Comm ission demands

trial byjury in this action of all issues so triable.

- 30 -

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 30 of 31 



   

Dated: December 1 0, 201 5 Respectfully subm itted,

M  thew F. Sc ato

Specia ar o. A55021 52

Dean M . Conway
D.C. Bar No. 457433

SECURITIES AND EXCHANGE

By:

COM M ISSION
100 F Street, NE

W ashington, DC 20549

Tel: (202) 551-3749 (Scarlato)
Fax: (202) 772-9245
E-mail: [email protected]

Of Counsel:

Scott W . Friestad

Brian 0. Quinn
Darren E. Long

Brian D. Vann
SECURITIES AND EXCHANGE

COM M ISSION

100 F Street, NE
W ashington D.C. 20549

Case 0:15-cv-62594-KMW Document 1 Entered on FLSD Docket 12/10/2015 Page 31 of 31